wine boxes with window packaging box--technical knowledge Part 1

     

1. The packaging of wine boxes with window plays a very important role in the sales of wine:

       

  When we see a bottle of wine, we tend to focus on the outer packaging of the wine - wine boxes with window. The packaging of wine boxes with window plays a very important role in the sales of wine, especially its role in attracting consumers, increasing the added value of products, satisfying the spiritual needs of consumers, and consolidating the brand and corporate image, which is increasingly recognized by people.

   

     

2. The market of wine boxes with window is booming like never before:

     

  In recent years, the competition in China's wine market has become increasingly fierce, and the wine boxes with window packaging market is booming unprecedentedly, and there are many hidden worries behind this boom. As a designer of wine boxes with window packaging, I would like to share some of my personal observations and thoughts with you.

     

     

3. Material selection for wine boxes with window packaging:

      

    In the choice of packaging materials for wine boxes with window, paper containers (cartons, paper tubes) still dominate, and the proportion of wood, plastic, and metal materials has increased compared to the past, and natural materials such as bamboo, willow, and grass are still relatively low. Use sparingly. Paper wine boxes with window also has an absolute advantage. According to the different grades of wine, the selection of wine boxes with window materials is also different:

   

     

3.1. Low-grade wine wine boxes with window packaging carton:

    

a. Low-grade wine wine boxes with window are made of white cardboard with a thickness of 350 grams or more, printed with film (plastic film), and die-cut to shape.

b. For the higher-end ones, 300 grams of white cardboard is used to mount the paper card and then print, laminating and die-cutting.

   

    

3.2. Mid-range wine wine boxes with window packaging carton:

      

Mid-range wine boxes with window are mostly made of 250g~300g aluminum foil cardboard (commonly known as gold card, silver card, copper card, etc.) and about 300g white board paper. forming.

    

     

3.3. High-end wine boxes with window packaging and gift packaging cartons:

     

High-end wine boxes with window are mostly made of cardboard with a thickness of 3mm~6mm (large-span combined with wooden boards), which are manually mounted on the outer decorative surface, and bonded and formed.

    

     

4. The difference between wine boxes with window at home and abroad:

     

It should be pointed out that among the paper containers of wine boxes with window in China, corrugated boxes, E-type corrugated boxes and micro-corrugated cardboards are rarely used, forming a strong contrast with the international ones. Personally think that the promotion and publicity are not enough, and it is restricted by traditional habits and the production conditions of domestic processing manufacturers.

   

     

5. Reasons for less use of plastic wine boxes with window:

    

Plastic wine boxes with window used to be rarely used. In recent years, as the big brands "Wuliangye" and "Wuliangchun" took the lead in using plastic box wine boxes with window packaging, wine boxes with window began to occupy a small part of the market in liquor packaging. The reason why it has not been widely promoted is that it is mainly because the plastic wine boxes with window packaging is difficult to coordinate with the temperament, attributes and taste of wine, and it is difficult to perform artistic processing. The difficulty of dissolving and processing plastic wine boxes with window packaging materials is also an important factor that plagues its development.

    

    

6. Reasons why paper wine boxes with window are widely used:

     

In addition, other packaging forms such as wood material packaging and metal packaging have also appeared in wine boxes with window packaging, but paper material wine boxes with window is still the mainstream and the development direction, and will be further expanded. Because paper wine boxes with window are lightweight, have excellent processing and printing performance, are easy to handle, and do not pollute the environment, especially now that paper and cardboard are available in a wide variety of designs and colors, wine boxes with window can fully meet the designer's requirements. In our country, it is particularly important to emphasize that not only the outer shell of wine boxes with window is made of paper, but also the structure of the buffer material in wine boxes with window should be made of paper. E-type corrugated cardboard, micro-corrugated cardboard, pulp model should be strongly advocated in wine boxes with window packaging. Micro corrugated cardboard, beautiful appearance, good cushioning performance, suitable for printing production. When designing wine boxes with window, the packaging shell and inner parts can be made of one material, and many can be formed in one version, which saves both cost and space.