wine boxes with window box--Craft knowledge-----Part 2

      

7. Processing technology of paper wine boxes with window packaging

       

7.1. Low-grade wine boxes with window:

      

Low-grade wine boxes with window generally use whiteboard paper, offset printing, then bronzing lamination, embossing, and one-piece molding die-cutting. It is suitable for its low-grade wine requirements of large volume and low cost.

    

     

7.2. Mid-range wine boxes with window:

     

Mid-range wine boxes with window generally use aluminum foil cardboard (gold card, silver card, copper card, laser, etc.), and wine boxes with window can be made of different light pattern substrates according to needs, and most of them use screen printing, not only bright colors It is thick and can be used for various craft effects such as frosted, wrinkled glaze, pearl powder, matt, bright and so on. Wine boxes with window can also be printed with various shading, hot laser, anodized aluminum, embossed embossing, UV varnish, etc. on the surface after spot color printing. The disadvantage is that it is more difficult to do graphics with level changes. Therefore, in order to achieve the design effect of wine boxes with window, silk screen printing and offset printing, or a combination of UV printing is also used. After the printing and production of aluminum foil cardboard is complete, it is pasted with the whiteboard paper with the brand, graphics and text to form a die-cutting shape of the cardboard.

    

   

7.3. High-end wine boxes with window gift wine box

     

The processing and production process of high-end wine boxes with window gift wine boxes is more complicated, and different wine boxes with window packaging use different processes. If it is printed on aluminum foil cardboard, it is similar to the processing technology of mid-range packaging, except that the printing surface is manually laminated to the cardboard.

Most of the high-end wine boxes with window packaging has a decorative inner liner, and the liner goods play the role of beautification and buffer protection. Wine boxes with window are mostly lined with foam plastic or PVC blister electrostatic flocking, corrugated cardboard, pulp mold, etc. The surface is mostly silk, chemical fiber fabrics, cotton linen and fur, etc. Corrugated cardboard and pulp mode for internal structure is the future development direction.

    

     

8. Packaging design of wine boxes with window

     

8.1. The packaging design and production of wine boxes with window have received unprecedented attention:

     

The competition in the domestic alcohol market is fierce. In addition to advertising and marketing, the outer packaging of wine boxes with window is a battlefield without gunpowder smoke. The packaging design and production of wine boxes with window have received unprecedented attention. At the same time, the importance of series design for wine boxes with window is increasingly recognized by people. The graphic and text design of wine boxes with window is no longer a frivolous decoration, it pays attention to the principle and the theme of expression, strengthens the brand image and cultural connotation, pays attention to the attractiveness and temptation of wine boxes with window packaging, and pays attention to the research on consumer psychology And accurate market positioning, pay attention to visual impact and shelf effect.

   

     

8.2. The packaging styles of domestic wine boxes with window are much richer:

       

Compared with foreign countries, the packaging styles of domestic wine boxes with window are much richer and more complicated, especially the high-end wine boxes with window gift packaging. However, due to the poor accuracy and scientific rationality of the design of wine boxes with window, and the limitation of the technical level of processing machinery and operators, most of the packaging of wine boxes with window is rough and not beautiful enough.

   

     

8.3. The packaging of wine boxes with window also has certain requirements for anti-counterfeiting

     

In addition, wine boxes with window packaging also has certain requirements for anti-counterfeiting. In addition to the design of the bottle mouth and bottle cap of the packaging container, the wine boxes with window packaging carton generally adopts the methods of destructive tearing and attaching anti-counterfeiting labels when opening to prevent counterfeiting. Some wine boxes with window packaging adopts the method of adding special shading inside the packaging box, or improving the printing difficulty of wine boxes with window packaging. These are all anti-counterfeiting measures that are still in use.

     

     

9. Problems with wine boxes with window

      

9.1. The packaging of wine boxes with window pays more attention to traditional habits and cultural connotations:

      

The competition in the domestic wine market is becoming more and more fierce. The wine boxes with window packaging pays more attention to traditional habits and cultural connotations. There are even some manufacturers and distributors who pay too much attention to and rely on wine boxes with window packaging. The wine boxes with window packaging box market Unprecedented prosperity, behind this prosperity, there are many hidden worries. As a designer of wine boxes with window, here is what I know and think about it with everyone.

   

      

9.2. Domestic wine boxes with window packaging replacement is more frequent

      

The packaging of some wine boxes with window in China cannot be kept relatively stable, and the packaging of wine boxes with window is replaced frequently, which causes a certain amount of waste and fails to leave an overall brand impression to consumers.

   

     

9.3. Domestic wine boxes with window pursue visual impact:

    

In addition to the usual requirements for the packaging shape and structural design of wine boxes with window, in order to pursue shelf effect and visual impact, domestic wine boxes with window generally increase the size, resulting in increased space in wine boxes with window and increased buffer portion. , so the transport volume increases accordingly.

    

     

9.4. wine boxes with window should meet the requirements of environmental protection:

     

In addition, the differentiation and personalization of wine boxes with window packaging are excessively pursued, and it is emphasized that the packaging design of wine boxes with window should have characteristics and highlights, in order to achieve the greatest sales effect. However, there is not much consideration on how the packaging design of wine boxes with window is scientific and reasonable, how to reduce costs, and how to adapt to the requirements of environmental protection.

    

     

The phenomenon of excessive packaging and shoddy manufacturing in wine boxes with window packaging is also serious. Wine boxes with window packaging materials and environmental pollution have not been paid enough attention to. A large number of foam plastics, gold and silver cardboard and other insoluble pollutants in wine boxes with window have brought great pressure to our environment.