Who is leveraging the gift box packaging market? In the face of competition, how can gift box manufacturers break through?

1. Why is the popularity of gift box manufacturers so high:

Since 2014, the overall consumption of Chinese residents has entered a plateau, and various industries have fallen into a state of involution. However, domestic gift box manufacturers have maintained a climbing trend. The leading gift box manufacturers of Hexing and Yutong have quickly entered the ranks of tens of billions of dollars. First-tier gift box manufacturers such as Nine Dragons and Shanying have also expanded their industrial chain to the packaging field. The high prosperity of gift box manufacturers is mainly due to two aspects: one is the prosperity of online shopping; the other is the sudden emergence of high-quality gift boxes. These two points are closely related to the young people of the new generation.

2. The rise of the new generation of consumers boosts the rapid development of gift box manufacturers.

According to a Bain & Company report, the global luxury goods market will shrink by 23% in 2020, but luxury consumption in China will rise by 48% against the trend. One of the pillars is the rise of the new generation of consumers. From January to October 2020, the consumption amount of post-95s in luxury co-branded and limited editions has surged by 300% to 400%. The rise of the new generation of consumers has boosted the rapid development of gift box manufacturers.

According to the "2020 China Consumer Survey Report" released by McKinsey, "young shoppers" in second-tier and below cities in the survey sample accounted for only 25% of the respondents, but contributed nearly 60% to the growth of consumer spending that year.

According to the "Contemporary Youth Consumption Report" released by Bank of China Consumer Finance and Times Data, in 2021, young consumers under the age of 35 will create a 65% increase in consumption.

3. The new generation of consumers has brought fire to gift box manufacturers:

"New generation" consumers love appearance and pursue individuality, and gift boxes take on the important task of improving the appearance of products. All kinds of custom gift box packaging orders in the national trend are very popular, and they also directly bring fire to gift box manufacturers. , every gift box manufacturers order is full.

4. The change of various commodities from plastic packaging to paper packaging has driven the growth of gift box manufacturers:

At the same time, daily necessities, cosmetics, food, jewelry and other products that used to use disposable plastic packaging in the past began to try to use paper packaging, which further gave birth to the gift box packaging market, and directly stimulated the growth of gift box manufacturers.

5. gift box manufacturers respond quickly to environmental protection requirements:

Entering the new century, the whole world is paying attention to environmental protection, and domestic gift box manufacturers responded quickly. Gift box manufacturers made various gift boxes with bagasse, which made a lot of attention - food-grade sugarcane fiber pulp gift boxes and washed kraft paper environmental protection handbags. The popularity of this packaging made of pulp mold technology is inseparable from its environmental protection, customization, and high appearance.

6. Facing the huge market and fierce industry competition, how should gift box manufacturers break through?

The high gross profit of gift boxes has attracted many gift box manufacturers to enter the market. In recent years, leading gift box manufacturers such as Yutong, Yongfa, Jielong, Jinjia, Zhongrong, Baixinglong, Kaicheng and Hucai have expanded their production capacity; Dashengda, Meiyingsen, Hexing, Xiangheng Wait for the giants of gift box manufacturers to start to encroach on this hot market. Facing the huge market and fierce industry competition, how should gift box manufacturers break through?

7. "Shenzhen Gift Packaging Exhibition" is the preferred platform for gift box manufacturers to develop new channels:

In this context, the much-watched "Shenzhen Gift Packaging Exhibition" is about to usher in its fourth session. The exhibition focuses on gift packaging, printing and design, and is committed to building a professional business platform for Chinese gift and gift box manufacturers. It is the preferred platform for gift box manufacturers to develop new channels.

8. "The 30th Shenzhen Gifts & Home Furnishings Fair" helps gift box manufacturers to develop new channels:

"The 4th Shenzhen Gift Packaging Exhibition" will be held in Shenzhen International Convention and Exhibition Center from July 25 to 28, 2022. It is expected that 200 gift box manufacturers will participate in the exhibition, and tens of thousands of gift box manufacturers will come from gift manufacturers, gift companies, terminal enterprises and other professionals Buyers come to purchase. Up to now, many well-known gift box manufacturers in the industry, such as Xianjunlong, Xinxieli, Fortress, Dongshang, Jingli Can, and Xiecheng, have signed up for the exhibition.

The "30th Shenzhen Gifts and Home Furnishings Exhibition" will be held at the same time as the exhibition, covering 20+ product categories, opening up a variety of application scenarios, effectively integrating the industrial chain resources of gift box manufacturers, accurately meeting downstream packaging needs, and helping gift box manufacturers to develop new channels.