What changes has the wahaha bulk gift box experienced? What are the future needs?

     

1. Innovative design of gift paper bulk gift box.

     

With the improvement of the social and economic level, consumer demand, the change in consumer philosophy, people drink water, pay more attention to health and wellness, health and safety, so major gift brands continue to push the new, hoping to capture the needs of consumers. How to stand out in a wide range of gift shelves, selected by consumers, recognized and sustained purchasing power, the role of the bulk gift box can not be ignored. bulk gift box is an important carrier of communication between the product and consumers, it can ensure that the value of the product itself is not lost, can allow consumers to get a better consumer experience, while the bulk gift box also bears The responsibility of reducing environmental pressure. For the gift industry, in the paper, plastic, gold, glass four bulk gift box material, paper bulk gift box is a relatively high and more important bulk gift box material. In this paper, Rophone packaging to years of work experience, and Wahaha as an example, to talk about the innovative design of the gift paper bulk gift box, hope that the reader has a reference.

     

    

2. The characteristics of gift paper bulk gift box

     

For gifts such as FMCG products, its characteristics are very clear, that is, thin profit, so the gift of paper bulk gift box also has the following characteristics.

    

     

(1) bulk gift box price is low.

    

Paperbulk gift box price is very transparent, according to the formula can be clearly calculated how much paper used in each paperbulk gift box.

     

      

(2) bulk gift box demand is high.

     

Someone has carried out such an analogy, a gift brand a year production of gifts is about the equivalent of a West Lake water, and according to official statistics, a West Lake about 14.25 million tons of water, according to each bottle of gift 500ml, each bulk gift box contains 15 bottles to calculate, a year to use about 1.3 billion bulk gift box box box.

    

     

(3) bulk gift box changes quickly.

    

Fierce industry competition forced bulk gift box also to keep pace with the times, a variety of activities, promotional versions, holiday versions and other gifts are frequently introduced, printing bulk gift box companies need to adapt to the changing pace of brand owners.

    

     

(4) bulk gift box process is relatively simple.

    

Compared to cosmetics bulk gift box, wine bulk gift box, gift paper bulk gift box process is relatively simple, conventional printing methods can basically meet, bulk gift box structure is also relatively simple, basically can achieve mechanized production.

    

    

3. innovative means of gift paper bulk gift box

    

Novelty is always able to attract people's attention, it may be good-looking, fun, fashionable, convenient, connotative, high-tech, able to enhance the user experience, able to empathize with consumers and so on. For such a relatively simple gift bulk gift box, the author believes that innovation can be considered from the following aspects.

    

    

(1) bulk gift box structure.

    

Although some novel structure, unique shape bulk gift box is easier to attract the eye, but also to consider the needs of automated bulk gift box production line. The front channel filling speed is very fast, the back channel bulk gift box must also keep up, so the bulk gift box structure and size accuracy are very

Therefore, the structure of the bulk gift box and the accuracy of the size are very important.

     

     

(2) Bulk gift box and process design.

    

Touching copy planning, eye-catching color matching, the combination of special printing process will add points to the bulk gift box.

    

(3) bulk gift box materials.

    

Choose some paper with special features, such as waterproof and moisture-resistant antibacterial, special texture or touch of paper.

    

      

(4) bulk gift box to enhance the consumer experience.

For example, easy bulk gift box, easy to open, easy to store, easy to carry, separated, metering, sound and light technology and other bulk gift box forms.

(5) reduce the load bulk gift box.

From an environmental perspective, lightweight bulk gift box to reduce costs.

(6) personalizationbulk gift box.

Today's personalized market demand is increasingly obvious, personalized custom bulk gift box will become the innovative development trend of future bulk gift box, which can increase the interaction with consumers, thus enhancing the consumer experience.

  

     

4. the development of paper bulk gift box from the growth of AD calcium milk

   

4.1. Changes in AD calcium milk product bulk gift box

   

AD calcium milk is a childhood memory and a classic national product. Since its introduction in 1996, AD calcium milk has been selling well and the bulk gift box has undergone several upgrades, but always with green as the main color, and by the National Day in 2019, the nation's favorite AD calcium milk transformed into the "most trendy little red bottle" shining on the scene (Figure 1 shows the different eras of Wahaha AD calcium milk bulk gift box). This is mainly due to the following changes.

   

     

(1) Changes in the consumer group

    

A large part of the post-80s and post-90s grew up drinking AD calcium milk, and now the post-80s and post-90s who like AD calcium milk have grown up, and then they have children who like AD calcium milk.

(2) Changes in the specification and form of the bulk gift box

    

From the previous bulk gift box specification of 100ml, it developed into 220ml and 330ml, and the form of bulk gift box developed from HDPE bottle to Tetra Pak.

    

(3) Changes in the planning text

    

In the 90s, China's overall economic backwardness, people's standard of living is not high, the publicity copy emphasizes "vitamin supplement"; the new generation of children like cartoon images, so the design of the bulk gift box increased the cartoon elements to attract the attention of children; in 2019, in order to celebrate the motherland, launched the 70th anniversary of the National Day version In 2019, in honor of the motherland, the "I am with my country" bulk gift box was launched.