What are the elements to be considered when designing cosmetic gift packaging?

1. The beauty of cosmetics should be packaged by cosmetic gift packaging:

Cosmetic gift packaging is a "coat" of cosmetics. People rely on clothing, and the beauty of cosmetics depends on cosmetic gift packaging. Exquisite cosmetics also need a suitable cosmetic gift packaging to complement each other. When girls are shopping for cosmetics, the exquisite cosmetic gift packaging is also a highlight that attracts them. Therefore, the cosmetic gift packaging design must be eye-catching and useful.

2. The design of cosmetic gift packaging should be able to meet the requirements of beauty:

The designer of cosmetic gift packaging should be familiar with the principles of aesthetics, understand the laws of aesthetics, and try his best to make his cosmetic gift packaging design suitable for social beauty, public beauty and the beauty of the times. Analysis and conception are the soul of design. Conception refers to the designer's thinking and deliberation before design. Objects, functions, materials, and process conditions need to be conceived. Through conception, design intentions are established and artistic images are nurtured. The intention is to write first, and then the writing can be completed. So what factors need to be considered when designing cosmetic gift packaging:

2.1. Color of cosmetic gift packaging：

Good cosmetic gift packaging should have good colors. With the refinement of the social division of labor, the competition in the commodity market has become more and more intense, which is reflected in more and more important advertisements, of which color processing is particularly important. Blurred and subtle effects of color in cosmetic gift packaging can only have a negative impact, so attention should be paid to the use of large colors in cosmetic gift packaging. For example: Coca-Cola's packaging image has become an international language, with bright reds and clean whites creating a strong advertising effect.

2.2 Box shape of cosmetic gift packaging:

Box shape for cosmetic gift packaging. Refers to the shape of cosmetic gift packaging, including lid and base cosmetic gift packaging, pull-out cosmetic gift packaging, book shaped cosmetic gift packaging, special-shaped cosmetic gift packaging. The choice of box shape is first of all practical, followed by whether cosmetic gift packaging can meet the needs of consumers in all aspects and provide convenience. Generally speaking, the more valuable the product, the more complicated the cosmetic gift packaging. It is necessary to choose the corresponding cosmetic gift packaging box shape according to different levels.

2.3 The structure of cosmetic gift packaging:

The structure of cosmetic gift packaging is very important. The design should ensure that the cosmetic gift packaging structure has sufficient strength and hardness. Cosmetic gift packaging manufacturers should consider two points, one is to protect the product as the main function, and the other is to meet the important characteristics of modern packaging, such as convenient transportation, mass production, and rapid processing.

2.4 The craft of cosmetic gift packaging:

The printing process of cosmetic gift packaging can play the role of finishing touch and highlighting the key points in the picture. A suitable cosmetic gift packaging process can quickly attract the attention of customers to stimulate consumption and generate purchase desire to achieve an important factor in cosmetic gift packaging. The printing process of cosmetic gift packaging mainly includes: hot stamping, hot silver, UV, embossing, embossing, flocking and so on.

3. Rophone Packaging Group, rooted in cosmetic gift packaging design and production for 17 years:

Our Rophone Packaging Group was established in 2004, entered the cosmetics and beauty industry in 2007, and steadily entered the cosmetic gift packaging design industry in 2009. In 2013, Rophone Packaging Group was honored as an expressive cosmetic gift packaging manufacturer. Years of experience in the design and production of cosmetic brand cosmetic gift packaging, becoming the aircraft carrier of China's cosmetic gift packaging industry. Until now, we are still deeply rooted in the design and production of cosmetic gift packaging for 17 years.