To design several ideas for matte black box packaging, we are analyzing the thinking in different scenarios in detail.

    

1. Matte black box packaging packaging positioning

      

It is said that brands and products need to be positioned. What is the positioning of matte black box packaging???

Matte black box packaging is an extension of products, and matte black box packaging is the first layer of "products" that contacts consumers. The positioning of the product will directly affect the expression and even the function of the matte black box packaging.

    

     

2. Take Apple product matte black box packaging as an example

     

Apple has been pursuing a simple matte black box packaging design and the most excellent user experience. Their designers regard matte black box packaging as a part of the product, considering that the process of users getting the product and opening the matte black box packaging is the same as the psychological change. The "Heaven and Earth Cover" design of matte black box packaging has passed a strict drop test, which is controlled at about 3 seconds. The matte black box packaging of all categories of products must be the most perfect angle display at the first glance. Whether it is a mobile phone, a music player, a watch, or a computer, the unity of matte black box packaging must be the best among similar competing products. Design the matte black box packaging strictly according to Apple's product philosophy.

   

    

3. The positioning of matte black box packaging must first be considered in combination with the product:

     

Therefore, when positioning matte black box packaging, we must first consider the product. What is the differentiated positioning of your products in the same category? Are you selling cheap, high-quality, special people or innovative products that are unique? This should be considered in conjunction with the product at the beginning of the matte black box packaging design. Even if you are a master of matte black box packaging design, matte black box packaging must have flesh and blood, and designers should not make matte black box packaging into a "buy box for pearls" and be complacent.

   

    

Different categories of product matte black box packaging have different design considerations in different scenarios. Therefore, we can first judge that the design of matte black box packaging under the category is biased.

      

     

4. FMCG matte black box packaging

     

FMCG matte black box packaging can roughly include food, beverages, daily necessities, etc. The product display scenes are mostly supermarket shelves, convenience stores and other environments where the same category gathers and is complicated.

Therefore, the divergence of its own matte black box packaging design also needs to consider the environment and the scene of comparison with competing products. Therefore, the matte black box packaging of fast moving consumer goods can be designed in the direction of publicity and display.

   

     

5. Creativity, fun, and "interaction" with consumers gave the designer of matte black box packaging a brain hole.

    

Still Coca-Cola, still the same mysterious formula, using the simplest matte black box packaging of sealed milk tea cups, as the remaining Coke in the cup continues to decrease, the "bottle" is gradually becoming empty.

    

     

6. Product features are directly reflected in the matte black box packaging:

   

Throat lozenges are not the way we find a football star to hold a "Jin XX" lozenge like we do in China, and everyone has agreed to eat it. A more creative way is to let the matte black box packaging convey the message that we are happy when we unpack it. Come and "unclog" your throat.

Similar to Coca-Cola's matte black box packaging, in order to express freshness, freshly squeezed juice directly uses a form of expression such as "PS layer" matte black box packaging to make a formal "drop" between the filled juice and the finished juice Convey the concept of "freshness". 

   

    

7. Common design cases of matte black box packaging:

     

How to design traditional medicine matte black box packaging? The interactive matte black box packaging design of acne pills can be called the welfare of obsessive-compulsive disorder. A cartoon face with pimples is printed on the matte black box packaging. To take out the pills from the matte black box packaging, you must squeeze the pimples. When popping pimples, it implies that the medicine will cure the disease. After taking the pills, the pimples will be cured.

This group of matte black box packaging design for fruit juice and wine, in my impression, is a case of matte black box packaging made by foreign JWT. By uncovering the "peel" of the matte black box packaging circles, it is simulated to really peel a fruit as interesting. Convey the freshness and sweetness of the product.

   

     

8. Matte black box packaging for consumer durables:

    

Although Apple defines products such as mobile phones and computers as "fast-moving consumer goods that need to be replaced once a year." But let's temporarily classify digital products as consumer durables (after all, they are not local tyrants~~~~).

Review the sales scene of the product. Digital products do not rely on beautiful and interesting matte black box packaging to drive purchases. Most of the time, the quality of the product itself is the factor that consumers decide to buy or not. Mainstream digital brands are slowly imitating Apple's apple store, displaying products directly for users to experience and play with. Matte black box packaging is only the last link in the purchase process that consumers see. At this time, the core consideration of matte black box packaging is "protection and surprise".

   

     

As mentioned above, Apple is the first to pay attention to the sense of ritual conveyed to users when the product is opened. No matter what category it is, the first moment Apple's matte black box packaging is opened must present the most perfect angle to users. On the latest IPHONE 14 matte black box packaging, the convenience of opening the outermost plastic seal is optimized.