The finished effect of Mao's food unique gift boxes packaging design

1. creative elaboration and design of the "Pin Liu Wei" companion unique gift boxes packaging

1.1. innovative application of unique-gift boxes packaging

 The innovative application of "Taste of six" companion unique gift boxes packaging is positioned from the issued questionnaire, it is known that most of the reasons for foreigners to come to Hunan are to study, work, travel or other, and they are very happy to buy some companion unique gift boxes with local characteristics Therefore, the target audience of "Pin Liu Wei" package is the non-local young people who come to Hunan. The "Pin six taste" series of main companion unique gift boxes packaging will be locked in the audience group between the post-80s to post-00s, adhering to the "once a bag, family and friends to share" concept, to create a young people belong to the Mao family food! Share unique gift boxes packaging, unique gift boxes packaging can taste the six most popular Mao family food, in line with the contemporary youth pursuit of taste diversity, sharing experience of life concept. We hope that through the interaction between the giver and the recipient, the "six tastes of Hunan" will be spread and the taste of Hunan will be spread around the world.

1.2. unique gift boxes packaging illustration foldout design

Unique gift boxes packaging illustration foldout design, and display in the Mao family food unique gift boxes packaging packaging design, the author extracted the "Mao family specialties" production process, the Chairman Mao loved to eat the characteristics of the dishes through unique gift boxes packaging illustration foldout design illustration form to convey, for the unique gift boxes packaging illustration foldout design packaging to add cultural connotation, but also to the "entertain Chairman Mao's guests" the concept of insisting on healthy, additive-free concept. It is also an expression of the concept of healthy and additive-free under the concept of "entertaining Chairman Mao's guests. Through the refinement of "Mao's cuisine", the production process of the dishes is drawn into the illustration of the unique gift boxes packaging illustration folders design illustration, using the style characteristics and expression form of printmaking, hand-painted "Mao's cuisine" The production process of healthy and additive-free unique-gift boxes packaging reflects the heart and sincerity of Mao's food production, such as the use of monochrome silhouette shape to reflect the rustic boiling process of Shaziling pig, reflecting the heart and sincerity of baking cake production, the grain of high-quality rice to convey the quality of Mao's food, through the unique-gift boxes packaging products to convey the culture. In the illustration of unique gift boxes packaging folding layout, the use of lower purity of bold font, unique gift boxes packaging in the explanation of the production process at the same time to enrich the picture, so that unique gift boxes packaging picture to get rid of the sense of hollow. The refinement of the Maoist culture in the red gene gives the illustrated foldout of the unique gift boxes packaging cultural and national characteristics, thus reflecting the unique product characteristics. Folders in the form of exquisite cards placed in the product unique gift boxes packaging packaging, so the painting style of the folders should be unified with the packaging style of unique gift boxes, and unique gift boxes packaging choose environmentally friendly, textured materials, so as to reduce the waste of resources 2. unique gift boxes packaging font

2. unique gift boxes packaging packaging font design analysis

Unique gift boxes packaging font design analysis, and display unique gift boxes packaging font design in the overall presentation of a greater proportion, compared to the rich outside unique gift boxes packaging as the elements of illustration, unique gift boxes packaging font is directly into the consumer The unique-gift boxes packaging font design is the main element that directly enters the consumers' sight. unique-gift boxes packaging design through the extraction of single words in the product name, selected the "pepper" in the tribute dish crispy pepper, the "bean" in the moldy tofu "meat" in braised pork, "wax" in bacon, "bake" in baked cake, and " The unique-gift boxes packaging uses unique calligraphic fonts to transform into visual images, using smooth calligraphic strokes to arrange and combine, highlighting the simplicity, atmosphere and quality of the product. unique-gift boxes packaging uses gold as the main font element. gift boxes packaging font elements choose gold as the main color, and unique gift boxes packaging base color of green and white, adding rough texture effect, unique gift boxes packaging reflects a sense of seniority at the same time to add a sense of culture for the product, so as to draw closer to the consumer 3.

3. Analysis of the packaging design of the combination of unique gift boxes packaging

Combination unique gift boxes packaging packaging design analysis, and display color plays a key role in the display of unique gift boxes packaging display, it determines whether the product can attract consumers' eyes in the first time. Therefore, we extracted from the concept of "health" to convey the concept of the most intuitive green, and the combination of green and gold just reflects the simplicity of the product and senior, in the jump to retain the sense of stability of the product, highlighting the sense of quality. In the Mao family food combination unique gift boxes packaging design, also need to pay attention to the selection of unique gift boxes packaging packaging materials and shape structure design, into the corporate culture and red genes of food unique gift boxes packaging packaging to truly reflect its brand culture and human connotation. Different types of products use different unique gift boxes packaging packaging and form, it will be divided into bagged unique gift boxes packaging, boxed unique gift boxes packaging, canned unique gift boxes packaging and combination unique gift boxes packaging packaging forms.

3.1. bagged unique gift boxes packaging.

Bagged unique gift boxes packaging in order to facilitate consumers to carry and eat, the product design of environmentally friendly, simple bagged food unique gift boxes packaging packaging, which consists of two layers of material, unique gift boxes packaging inside the vacuum of the food inside the bag. unique gift boxes packaging external use simple and generous platinum environmental protection, biodegradable material, this material sealing strong, biodegradable, not only will not cause pollution to the environment and simple, practical. The first kind of bagged unique gift boxes packaging size 220mm x 180mm, for tear open unique gift boxes packaging packaging can be eaten after heating the simple unique gift boxes packaging packaging, very suitable for students who have the requirements of life but have little time to cook The second type of bagged unique gift boxes packaging is 90mm×40mm, which is the size of a small bag of pastries, which is more convenient for sharing and carrying among friends and relatives, and avoids the waste of large bags that cannot be finished.

3.2. boxed unique gift boxes packaging and canned unique gift boxes packaging:

Boxed unique gift boxes packaging and canned unique gift boxes packaging in the boxed and canned design, according to the different sizes of sauces and pastries, two different unique gift boxes packaging packaging are designed: the first unique gift boxes packaging package size is 100mm×90mm×90mm, which is designed according to the size of the can of pickles; the second unique gift boxes packaging package size is 120mm×100mm×90mm, which is the size of the outer box of the pastry unique gift boxes packaging package.

3.3. combination unique gift boxes packaging packaging

Combination unique gift boxes packaging packaging, combination unique gift boxes packaging packaging in the large box size of 400mm × 220mm × 110mm, inside the two box size of 100mm × 90mm × 90mm and two size of 120mm × 100mm × 90mm The box and two bags of size 220mm × 180mm unique gift boxes packaging. 4.

4. to find the key factors in the packaging of food unique-gift boxes to impress the younger generation.

Summary and outlook With the new iteration of people's consumer needs, for Maojia food, integration with young blood is necessary to find the key factors in food unique gift boxes packaging to move young people is the focus of constant experimentation and practice in the process of packaging design of unique gift boxes packaging. Maojia food unique gift boxes packaging design and Maojia Group's corporate culture and red gene combination, to find the balance is the key to really attract the consumer eye, into the young consumer market. Mao's food companion unique gift boxes packaging design hopes to carry forward Mao's corporate culture and "Mao's cuisine" to the maximum extent, inherit Chairman Mao's mandate and red gene, truly spread the taste of Hunan to the world, promote the spread of red culture, and join hands to continue the Hunan taste.