The Importance of Anti-counterfeiting Technology in Food Packaging Box Printing

With the development of new technologies and new processes, packaging and printing technology continues to innovate and integrate, and gradually opens up new development paths. Food packaging box printing anti-counterfeiting technology is constantly improving. State Administration of Press, Publication, Radio, Film and Television "Period Development Plan" clearly pointed out that by the end of the "Thirteenth Five-Year Plan" period, the output value of green printing will account for more than 25% of the total output value of printing, and the compound annual growth rate of digital printing will exceed 30%.

        Today's consumers' needs are increasingly diverse and personalized. Under the background of intelligence and informatization, the function of food packaging box is no longer limited to the packaging product itself. It also aims to provide consumers with excellent consumer experience and services, realize product traceability and data collection, and improve anti-counterfeiting. , Green environmental protection function.

        Digital anti-counterfeiting Food packaging box, anti-counterfeiting is one of the important functions of the food packaging box, the continuous development and application of new processes and new technologies in the food packaging box, the purpose is to set up high technical barriers, so that the food packaging box is not easy to imitate, in order to achieve Purpose of brand protection. The commonly used anti-counterfeiting technology of food packaging box mainly includes material anti-counterfeiting (anti-counterfeiting printing materials, anti-counterfeiting ink), process anti-counterfeiting (printing anti-counterfeiting technology, post-press anti-counterfeiting technology such as holographic bronzing anti-counterfeiting, etc.) and digital anti-counterfeiting (unique anti-counterfeiting code). With the development of network information technology, technologies such as computer technology, network technology and variable data printing provide new anti-counterfeiting methods for food packaging box anti-counterfeiting.

1. The only anti-counterfeiting obstacle

        The only anti-counterfeiting code is to print the QR code on the Food packaging box. Using digital printing technology, the variable information is converted into a two-dimensional code, and then printed on the Food packaging box through special equipment to form a unique "identity card". Product traceability is possible. The unique anti-counterfeiting code technology enables food companies to track and collect data from production, warehousing, distribution, logistics, transportation and consumption. At present, many new food packaging box products have applied the unique QR code printing technology.

2. RFID technology

        Radio Frequency Identification (RFID) is an automatic identification technology that uses electromagnetic induction or microwave for non-contact two-way communication. In the food industry, some unscrupulous merchants take risks to produce and sell fake food in order to obtain huge profits. When consumers buy food, they often cannot identify the authenticity from the appearance of the packaging. Food consumers hope to identify the authenticity of products in a simple and effective way. , Food packaging box introduced RFID technology to meet this demand.

       If RFID technology is applied to the food packaging box, it can track and record the food packaging box products from the initial raw materials, production process, warehousing status, logistics dynamics, to the final sales dynamic information of the dealer terminal. The establishment of an industrial chain anti-counterfeiting traceability management system to achieve quality monitoring and product traceability throughout the entire life cycle of Food packaging box products can eliminate counterfeit cigarettes at the root and achieve the purpose of anti-counterfeiting traceability.