The Dragon Boat Festival pink gift box we usually see

The Dragon Boat Festival pink gift box we usually see

Most of them are designed around holiday themes

Or simple or rich decorative elements

All add color to the pink gift box

However, these two Dragon Boat Festival pink gift boxes shared by Brother Bao today

Compared to the creativity in the design style

Packaging pays more attention from the perspective of "cultural creativity"

Taking the gift box as the cut-in, take us to re-understand the Dragon Boat Festival culture

Let's take a look together~

     

1. "Light and Shadow Dragon Boat Festival" pink gift box

  

         

First of all, this "Light and Shadow Dragon Boat Festival" pink gift box

By telling the story of Qu Yuan's life, we can trigger our thoughts on the Dragon Boat Festival

With a youthful pink gift box

Telling about the changes of traditional Dragon Boat Festival culture in the new era

Let more people know the meaning behind the Dragon Boat Festival

    

    

Different from the traditional Dragon Boat Festival pink gift box design

The whole is a stage shape

When slowly "opening the curtain", the debut is

One of the Ancient Chinese Folk Traditional Arts--Shadow Play

  

    

pink gift box with light-emitting device

When people manipulate shadow puppet figures "backstage" in pink gift bo

With the light on

Scenes of good dramas based on Kunqu Opera started as scheduled

  

     

And the whole pink gift box cover

Choose a low-key yet textured silver-grey packaging

The cover depicts some visual elements of shadow play with stick figures

Combined with interspersed English font descriptions

Packaging is both traditional and modern

  

   

The inner box is divided into two forms of style packaging

Among them, the "Duanyang You Li" sachet in the transparent pink gift box is around

Designed in the form of dumplings

Stimulate people's associations with Zongzi itself

Visual interactions also become more interesting

   

    

Another green "Zongtou" pink gift box

Attract users' attention with interesting homophonic expressions

An abstract illustration incorporating elements of the Dragon Boat Festival

The combination of colors gives a sense of vitality and yearning

   

    

what is interesting

The salted duck eggs in the pink gift box are also packaged in Kunqu Opera

Dan angle and net angle are the main visual design

By intuitively showing the facial makeup of each character

People can learn more about Kun Opera culture

   

     

In addition, it can also be used on salted duck eggs

Paste your favorite Kunqu opera character stickers

Full score for interactive experience~

   

    

2. "Tengyunzhi" Dragon Boat Festival pink gift box

   

        

The second "Tengyunzhi" pink gift box tells the origin and background of the Dragon Boat Festival

It not only contains profound and rich cultural connotations

There are corresponding "legends" in ancient astrological culture and other aspects

Use the Dragon Boat Festival pink gift box to interpret the stargazing culture

Gives users a different sense of story experience

   

    

Incorporating cultural concepts such as astrology

pink gift box extracts the idea of ​​"flying dragon on the auspicious day of the sky"

It symbolizes the brand's blessing to people --

May you soar upward, soar into clouds and turn into dragons

    

     

The elegant pink gift box has a hollowed-out design

In order to make the "Tengyun" picture of the inner box more depth and layering

The brand adopts traditional Chinese paper carving craftsmanship

A large piece of full-toned moiré fills the entire picture

   

   

In addition, the cover is also based on the shape of the moiré

"Special-shaped" blade cutting

Echoing the theme of Tengyun

Gives a feeling of clearing the clouds and seeing the sun

    

     

Similarly, this Tengyun pink gift box also has a lighting device

When switching light modes

The pink gift box will show us the stars in the night sky with the beautiful cloud pattern

Enjoy the beautiful scenery of the rivers and mountains~

         

     

can be seen

Dragon Boat Festival pink gift box is not necessarily just simple

Output for holiday elements

Try to cultivate the "cold culture" of the Dragon Boat Festival from different angles

The works presented are often more stunning

    

    

Of course, traditional culture is not a pink gift box enough to explain

The brand is more hoping that people can get it from the pink gift box

Take the initiative to understand the meaning of the festival

Such a Dragon Boat Festival pink gift box that combines "playing + learning"

    

      

It is also a direction that designers need to explore~