Shape the brand character丨Rhythm and beauty of both tea box for packing gifts packaging design

    

1. box for packing gifts packaging with characteristics is an essential plus point for the brand to break the circle:

   

 the box for packing gifts packaging with characteristics is an essential plus point for the brand to break the circle.

Under the wave of the value economy, box for packing gifts packaging with characteristics is an essential plus point for the brand to break the circle, box for packing gifts taking into account the practicality and aesthetics, but also to bring consumers a better consumer experience.

   

     

Tea itself is a product with great cultural characteristics, with the appropriate box for packing gifts packaging language to consumers to convey the cultural value of tea, is one of the essence of tea box for packing gifts packaging design. For box for packing gifts packaging designers, design tea box for packing gifts packaging, based on a certain knowledge of tea culture, creative extension, increase the added value of tea as a commodity, to adapt to market competition, Rophone packaging today to share the two tea box for packing gifts packaging is such.

      

     

2. Rock Yi x Rock Rhythm Wuyi rock tea series box for packing gifts packaging

   

Wuyi rock tea, which is often mentioned, is one of the traditional Chinese famous teas, and is also an oolong tea with the quality characteristics of rock bone and flower fragrance. Based on the special environment of the Zhengyan tea area, there are different varieties of tea trees, and this is how "rock has tea, tea is famous".

The concept of "rocky meaning" and "rock rhyme" series is "rocky has tea, rock is known by tea, tea is revealed by rock", and through a certain visual language, it evokes our memory of rock tea aroma.

   

     

The saturated bright lake blue color is used to make the brand box for packing gifts packaging distinctive from similar tea competitor's style typography to enhance recognition, and the textual indentations that are hidden on the box for packing gifts box surface are the epitome of the unique Chinese culture as well as the Wuyi landscape.

Chinese characters, rock crevices, literary elements are implanted in the box for packing gifts bumpy and touchable texture, and through the box for packing gifts bumpy and hot stamping two different sensory experience design, the brand image is more three-dimensional

   

    

3. good skin good tea Chen Pi tea box for packing gifts packaging

    

This "good skin good tea", with a long, smooth taste of Chen Pi tea as the main focus, while from the "gift" and "self-use" properties of Chen Pi, the box for packing gifts cultural tracing, the continuation of the ancient traditional art aesthetics, box for packing gifts for packing gifts will be traditional products to the new wave of people.

As a tea box for packing gifts, the brand burst in from the gift culture, the continuation of the Chinese millennium of the Ming gift, gift, return gifts and other cultural etiquette, to "know the gift" "gift making" "know you" do box for packing gifts design concept, to convey the brand spirit of good skin good tea.

   

    

In the box for packing gifts visual performance to the Song and Ming antique paintings and calligraphy as a starting point for innovative transformation, box for packing gifts through light and dark treatment, simple compound color and other techniques to reduce the high and low artistic distance, box for packing gifts better empower the product

box for packing gifts LOGO design font using dignified and unobtrusive line characters, box for packing gifts added auspicious clouds and architectural elements of the flying eaves, setting the overall cultural tone.

box for packing gifts extracted traditional Chinese colors for rendering highlighting the characteristic properties of Chen Pi, from box for packing gifts visually convey the aesthetic concept, box for packing gifts give the product a more profound tea cultural heritage.

   

    

4. applied to the box for packing gifts packaging are respectively the "rain" series.

   

Orange and ink two-color intertwined box for packing gifts, box for packing gifts box surface rendered with a ten times smaller scale, ink painting style "nine dragons", box for packing gifts to increase the sense of culture, simple and dynamic.

The inner box for packing gifts uses a button box to give a sense of independence and a sense of ritual double experience, where the box for packing gifts also comes with chenpi splitting tools - crane scissors and tweezers, a complete product experience process.

    

    

The heartfelt chenpi goodies, of course, without the delicate mini chenpi box for packing gifts tea bags, box for packing gifts outer packaging reference citrus shape, leading to the product's chenpi properties, fashionable and interesting, very eye-catching.

Finally, there is the "cold bird" as the main visual image of citrus hardcover box for packing gifts, transparent acrylic material with a very rich heritage of the bird picture, box for packing gifts to achieve a visual collision of tradition and novelty.

   

    

5. box for packing gifts conveys brand character to consumers

    

box for packing gifts packaging not only plays a role in influencing the first impression of consumers, but also the external expression of all brand values. box for packing gifts through the output of the appearance of the image, we can more fully understand the brand personality, philosophy, but also give the brand a more full-bodied emotional expression, is the significance of box for packing gifts packaging design. Like the above shared tea box for packing gifts packaging, extracted the design of traditional Chinese cultural and historical elements, so that box for packing gifts and the product story associated, shaping the Chinese temperament, the establishment of terminal experience-oriented visual image, box for packing gifts to consumers to convey the brand character, to achieve efficient communication.