Rejecting excessive packaging, how can the enterprise customize the gift box to be high-end and not wasteful?----2

      

2. Implementing "sustainable packaging", how can corporate gift boxes have a face without excessive packaging?

   

    

How to make the corporate New Year gift box not only "have the inside and the surface", but also refuse to over-package? This presents new questions for enterprise administration. We have summarized "one premise and three methods" from the cases of New Year gift boxes of various factories in the past two years for your reference.

    

 

   

2.1 Let the gift box return to the essence of "gift"

   

     

One premise is: to improve the quality and practicality of the selection, return more space for the gift box to the gift, and let the gift box return to the essence of "gift". For details, please refer to the latest national standard data -

    

    

However, after all, "people rely on clothes, gifts rely on box makeup", refusing excessive packaging does not mean canceling packaging or making packaging simple. The following three methods can be used to make gift boxes more environmentally friendly, more creative, more valuable, More emphasis on corporate social responsibility.

   

 

    

2.2 Use environmentally friendly materials to make the gift box more meaningful

    

In recent years, the more popular materials such as DuPont paper, fabric, kraft paper, and degradable packaging can be used in gift box packaging, which is not only green and environmentally friendly, but also brings a refreshing feeling to employees and customers.

   

    

Companies with sufficient budgets can also work on new environmentally friendly materials and apply them to the production of packaging, which can greatly reduce the use of paper and plastic. For example, cornstarch-based, stone plastic materials, coffee grounds, etc. are all good new environmentally friendly materials.

   

   

Let's take Tencent's 2021 Mid-Autumn Festival gift box packaging as an example to see how to use the new environmentally friendly material bagasse to the extreme:

   

   

①The bagasse collected from the sugarcane sugar factory and other raw materials are fully stirred into a slurry and put into a mold into a box;

    

    

②The burr waste generated in the process of box making can be reprocessed into egg trays;

   

   

③The gift box packaging received by employees can be transformed into flower pots or storage boxes;

    

    

④ After the box is thrown away, it can be degraded in the soil for 6 months.

   

    

According to statistics, Tencent made 25w Mid-Autumn Festival environmental protection gift boxes this year with bagasse, which can save 757 trees, which is equivalent to a small forest.

    

   

* Momo 2021 Dragon Boat Festival gift box, in addition to simple packaging and practical coffee cup accessories, the eye-catching point is the packaging box made of environmentally friendly regeneration of wheat straw.

    

     

* The Bilibili 2021 Dragon Boat Festival gift box is also a packaging box made of wheat straw, with canvas bags, coconut shell environmentally friendly soil and flower seeds, so that the staff's workstations are full of green.

    

   

A new idea - the gift box can also be implanted with environmentally friendly materials, which enriches the green concept of the gift box.

   

   

For example, Kuaishou's 2021 Mid-Autumn Festival gift box chose to turn waste into treasure through a special process, turning the coffee grounds generated in the workplace into "coffee cups".

   

   

For another example, the Xiaole Zongzi pillow in the 2021 Dragon Boat Festival gift box of Lexin Group uses PE plastic hose material, which is more common in production and life.