Pomegranate unique gift boxes packaging packaging design, why look like "three no" products?

1. pomegranate unique gift boxes packaging packaging design on the three major mistakes.

October, pomegranate into the golden period of sales. Pomegranate, red hot, good meaning, rich in nutrition, storage resistance, is a good choice for people's daily gift.

There are various kinds of pomegranate unique gift boxes packaging in the market, but three major mistakes are often made in the packaging design of unique gift boxes packaging: no brand, no highlight, no strategy. 2.

2. pomegranate unique gift boxes packaging packaging design mistake one --- no brand

The pomegranate unique gift boxes packaging on the market, packaging a glance over, are "generic" type unique gift boxes packaging packaging, put a large "pomegranate" The word "pomegranate" and the picture of pomegranate, unique gift boxes packaging can not find the brand name or the brand name is too weak.

The name of each origin of pomegranate, such as Yunnan Mengzi, Sichuan Huili, Shaanxi Lintong, etc., these belong to the regional common brand name, unique gift boxes packaging can and should have.

After all, agricultural products are different because of their origin, customers need to know where they are produced, but unique gift boxes packaging only regional common brand can not, does not have exclusive properties. unique gift boxes packaging packaging also indicate which enterprise you come from what brand, regional common brand is the endorsement of the enterprise product brand, to unique gift boxes packaging packaging if there is no brand or brand weakness, it is the same as not to give customers a unique identity. Customers only know the origin, do not know the brand, how to talk about repurchase and spread. Like a living thunderbolt, contribute to the collective, do good deeds do not leave a name. unique gift boxes packaging packaging without brand, the enterprise is in the graft to others. Not only will lose the ability to premiumize the product, only by the price of blood; but also lost their valuable brand assets, step by step towards the low-end market. Brand, is an important distinction above the name of the origin pomegranate, unique gift boxes packaging to capitalize on the close-up, so that customers can be recognized at a glance, bear in mind.

3. pomegranate unique gift boxes packaging packaging design error two --- no highlight

Pomegranate is a special product of Lintong, Mengzi and Huili. The specialty itself is the greatest value, but the specialty is a local shared resource, is the value shared by the unique gift boxes packaging, unique gift boxes packaging is the role of endorsement support and proof, not enough to put the weight in the first place. Imagine, you are Lintong pomegranate, I am also Lintong pomegranate, we are different except for the name, the origin are the same, then why should customers buy your and not buy mine? What is the difference between you and me, and what is so good about you? 

4. unique gift boxes packaging no branding on the packaging 

Unique gift boxes packaging without a brand can not, unique gift boxes packaging with a brand also has a highlight! No highlights, it is the same as no value and difference, the brand is like a shell, can not automatically sell goods. How do customers choose you, with what to die to do your iron fan it? Therefore, companies can not only do articles on the surface of unique gift boxes packaging, should be more from taking, building, borrowing three aspects to find unique gift boxes packaging their own highlights, and continue to build the brand's value advantage, so that the brand has flesh and blood, different.

4.1.tap the highlights of pomegranate and put them on the unique gift boxes packaging.

 The highlights can be explored from the whole chain of pomegranate and even every detail. Put on the unique gift boxes packaging, such as growth environment, variety advantage, origin characteristics, selection standards, storage and transportation, entry channels, customer evaluation, market sales, brand story, etc., to give customers a unique reason to buy. For example: "golden origin", from the eugenics area in the hometown of pomegranate in China; "best acid-sweet ratio", length of sunshine and altitude; "strict quality control", taking the lead in establishing national quality control standards. "Freshness of fruit", cold chain carriage to keep fresh throughout the whole process, etc.

4.2.refine the advertising slogan and put it on the unique gift boxes packaging

 unique gift boxes packaging can evoke the spiritual needs of customers from symbolic meaning and cultural attributes. With unique gift boxes packaging, you can let customers eat pomegranate can also eat humanistic emotions. For example: pomegranate, a symbol of prosperous days, many children, family reunion, etc., unique gift boxes packaging to refine the advertising slogan to impress customers to buy. 5.

5. pomegranate unique gift boxes packaging packaging design error two --- no strategy

The pomegranate unique gift boxes packaging packaging on the market, seemingly all kinds, but really have the ability to sell few, lack of overall planning, is the lack of unique gift boxes packaging packaging strategy. Most of the pomegranate unique gift boxes packaging packaging, the use of cooperatives or printers of the currency unique gift boxes packaging packaging, unique gift boxes packaging packaging picture mostly to show the pomegranate or its environment of origin. 

Such unique gift boxes packaging packaging, the biggest problem is the lack of strategy, unique gift boxes packaging does not show the unique value and difference of this brand, but the design made to sell gift unique gift boxes packaging. unique gift boxes packaging from the logic of consumer choice, can not achieve the main purpose of brand building, not to mention the establishment of an advantageous position in the market competition. Secondly, some pomegranate unique gift boxes packaging, there are unique gift boxes packaging packaging screen old-fashioned and outdated, unique gift boxes packaging packaging style single, the material process is not sophisticated enough, the gift sense is not strong and other issues, unique gift The packaging of unique gift boxes cannot attract customers' attention at the visual level. The buying public is constantly iterating, the product unique gift boxes packaging packaging should also keep pace with the customer's consumer psychology, innovation. What kind of unique gift boxes packaging packaging visual, more in line with customer preferences, and competitive products can form a clear difference in the terminal display more eye-catching, more prominent, which is unique gift boxes packaging brand designers should focus on the design of packaging.  

6. pomegranate unique gift boxes packaging packaging common problems

No brand, no highlight, no strategy is the common problem of pomegranate unique gift boxes packaging packaging, is also a common problem of pomegranate regional common brand. Find the problem in order to solve the problem. Pomegranate production and marketing enterprises should take the road of branding, gradually establish its own value system and brand assets, let pomegranate unique gift boxes packaging packaging for brand empowerment, let the brand for selling goods to promote China's pomegranate industry upgrade innovation and prosperity.