PackHorizon｜PERGALĖ Chocolate brand printed chocolate boxes design

    

1. simple and vibrant chocolate snack printed chocolate boxes design

      

Simple and vibrant chocolate snack printed chocolate boxes design

The essence and characteristics of the product are presented in the most simple and clear way.

In the specific printed chocolate box design, the minimalist printed chocolate box means that it has the simplest structure, the most economical printed chocolate box material, and the most efficient and effective design.

The most economical printed chocolate boxes material, the purest and most environmentally friendly way to printed chocolate boxes

   

     

The product characteristics refer to the form, color, and texture.

In fact, it also includes the printed chocolate boxes and the logo.

Therefore, the minimalist printed chocolate boxes should be in line with the product characteristics and can accurately express the product theme to make people impressed at a glance.

   

     

2. This printed chocolate boxes is too good-looking

    

Outstanding printed chocolate boxes can attract consumers in the first time, so that consumers have the idea of "this printed chocolate boxes is too good, I want to buy", today to share some chocolate printed chocolate boxes design, hope you like. chocolate boxes design, hope you like it.

    

    

3. Create a new look and feel for printed chocolate boxes with a beloved national brand.

     

Pergalė (est. 1952) is one of the oldest chocolate factories in Lithuania and the largest confectionery producer in the country, exporting to more than 45 countries worldwide, the brand always pushes the limits of the industry with its more than 300 unique recipes, limited edition lines and different candy varieties. 

   

     

Pergalė describes the need for rebranding as a step into the future - replacing manual labor with robots meant no more old chocolate molds. It had a ripple effect, as the new printed chocolate boxes design did not fit the old boxes and the printed chocolate boxes graphic design was outdated. Therefore, it was time to create a new look and feel for printed chocolate boxes with a beloved national brand.

    

     

4. Differences between the new printed chocolate boxes and the old printed chocolate boxes.

     

The new printed chocolate boxes logo retains the Pergalė logo, but removes the milk/dark chocolate indication. This allowed us to flatten and simplify the waves into an elegant semi-elliptical printed chocolate boxes, giving the logo a much needed airy component. In addition, the target audience's understanding of luxury has changed considerably, so printed chocolate boxes de  cided to drop the overused gold color and replace it with a copper color reminiscent of a master chocolatier's tool.

    

     

5. Typography of the new printed chocolate boxes.

     

printed chocolate boxes typography needs to be neat and qualified on the front, but look modern and clean. This is why the word Gilroy was chosen for the title text of the printed chocolate boxes. At the same time, the back of the printed chocolate boxes needed to accommodate a large amount of text, so the thinner, tighter PT Sans was chosen.

The top view of the printed chocolate boxes chocolate and ingredients comes from two insights. First, it was the best way to showcase the new chocolate design. Second, it responds to the global trend of Instagram - taking photos of food from above. When it comes to depicting food, printed chocolate boxes designers are often faced with three choices - you can use photos, 3D models or illustrations. We decided to merge illustration and photography, and printed chocolate boxes opted for realism, which shows the product at its best without looking too artificial or too perfect.

    

    

6. New printed chocolate boxes colors.

     

We needed an organized printed chocolate boxes color system that spanned many SKUs, so we came up with a solution that used light colors for milk chocolate printed chocolate boxes and dark colors for dark chocolate printed chocolate boxes. This way, customers can identify their favorite type of chocolate without having to read the description. A subtle gradient is used throughout the printed chocolate boxes to create a sense of depth. It had another benefit - once the printed chocolate boxes were placed on the shelf, it overtook the inevitable darkening of the top of the printed chocolate boxes.

    

    

Finally, another important asset created to increase visibility was the rose gold metallic Pantone frame that surrounds each printed chocolate box.