Wed Feb 08 19:45:31 CST 2023
Can you imagine the feeling of a dolphin leaping up when you are making tea?
In Japan, there is a tea bag company called ocean-teabag, because of the small size of the company, it is difficult to compete with the leading companies in the field of tea. After some discussion, it decided to try a different approach from the traditional ornament packaging boxes design, hoping to get more users through differentiated creative marketing.
In 2019, ocean-teabag collaborated with creative bookstore Village Vanguard to create the "Ocean Series" creative ornament packaging boxes, using different ocean animal-shaped ornament packaging The boxes fit the tea varieties.
For example, the dolphin-shaped ornament packaging boxes steeped in blue butterfly bean flower tea resembles a small dolphin swimming in the ocean.
Since the jasmine flowers in the ornamental packaging boxes are imported from China, the representative animal of jasmine tea is the cute giant panda.
This creative ornamental packaging box has gained attention for this otherwise unknown company. Currently, ocean-teabag has more than 19,000 followers on Twitter, and everyone is interested and eager to buy these healing ornamental packaging boxes.
The creative ornament packaging boxes design to achieve sales growth and rebranding is also the Russian dairy brand Milgrad.
In Russia, dairy products account for 22% of the FMCG market, and Milgrad was once an obscure player in this highly competitive market. In order to help the brand increase sales, Milgrad decided to change the ornament packaging boxes to make it its own product advantage, and thus achieved this cute and has a variety of hidden play cat ornament packaging boxes, the four ornament packaging boxes through different By assembling four ornament packaging boxes in different directions, consumers can get three cats with different shapes.
Milgrad has become an instant dairy sensation, with a number of other ornamental packaging boxes with cats on them. Netflix, in China, Japan and other countries are on fire out of the circle.
Whether it is dolphin ornamental packaging boxes or cat ornamental packaging boxes, we can find that ornamental packaging boxes have not only limited to the product "to understand", but through Differentiated ornamental packaging boxes to stimulate the curiosity and curiosity of consumers.
So why such ornament packaging boxes design will be loved by consumers? Today we will analyze the charm of ornamental packaging boxes from three perspectives: functionality, aesthetics and audience emotion.
Life is an original inspiration, as small as the sharkskin structured swimsuit worn by Phelps, as large as the invention of aircraft based on the principle of birds flying, are ornament packaging boxes designers continue to explore the nature of life, from nature, daily life to find inspiration.
The food and beverage industry is also full of ornamental packaging boxes designs inspired by life, let's enjoy them together.
What is the ornamental packaging boxes that give people the dreamy atmosphere of the sea? This ornamental packaging box designed by Taiwan's Cultivate Double Design and Manufacturing Institute for a French sea-themed chocolate store in the shape of a conch, white color scheme with colorful chocolate together, as if the chocolate ornamental packaging boxes from the mysterious sea kingdom.
Consumers pick up ornament packaging boxes, as if entering the home of the Little Mermaid Ariel, where there are all kinds of small snacks with crystal clear sea creatures ornament packaging boxes up, a gentle push, delicious chocolate from the sea snail ornament packaging boxes Appearing.
The same marine theme ornament packaging boxes are also used for the Food Laboratory's product Deep Sea Tuna Crisp.
The ornament packaging boxes use three different colors of tuna shape represents three different flavors, ornament packaging boxes on the bubble shape and water ripples to highlight the fresh marine temperament, see ornament packaging boxes as if the smell of salty seawater.