Mid-autumn gift box confusion of wine Gift box manufacturers

1. ROPHONE Gift box manufacturers investigate the sales of gift boxes in Mid-Autumn Festival:

Recently, ROPHONE Gift box manufacturers found that some wine merchants sent a circle of friends to try moon cakes to prepare for the Mid-Autumn Festival gift box in more than a month. However, there are also many wine merchants, Gift box manufacturers, who are entangled in the Mid-Autumn Festival gift box, and some people even bluntly say that this is like a chicken rib. Is this true? How should this year's wine Mid-Autumn Festival gift box be played? ROPHONE Gift box manufacturers did some investigation.

ROPHONE Wine Business Watch

2. The survey results of ROPHONE Gift box manufacturers: the unit price of gift boxes is down

"This happened last year. Last year's Mid-Autumn Festival was a cold autumn. There are a lot of gift boxes I purchased last year, and some of them look outdated this year."

A wine merchant in Chongqing told ROPHONE Gift box manufacturers. The wine merchant Gift box manufacturers also said: But the Mid-Autumn Festival has always been one of the important peak seasons in the wine industry. Once you don’t make gift boxes, you will lose the opportunity, which makes me feel tangled.

Wenzhou Gift box manufacturers Tang Xin agreed with the above statement. She told ROPHONE Gift box manufacturers: "I purchased some gift boxes last year, but the customers didn't like them, and I felt it was a waste. Last year's sales were not good, and I don't want to focus on promoting them this year."

Speaking of this year's plan, Tang Xin made it clear that he would reduce the purchase of gift boxes. "This year, I plan to have less quantity than last year, and try to purchase more refined gift boxes," she said.

Long Qing (pseudonym), a distributor of wine Gift box manufacturers in Kunming, Yunnan, also plans to reduce the purchase of gift boxes. He introduced: "This year, we plan to reduce the purchase of gift boxes for the Mid-Autumn Festival by 20%. First of all, the market environment in the first half of this year is not optimistic. , what will happen in the second half of the year, it is not clear at present, so be conservative."

Guo Rong, general manager of Chengdu Huanyin Gift box manufacturers, said: This year's Mid-Autumn Festival gift box procurement will be conservative, and it is expected to be reduced by 50%, because the current market is uncertain. "If there is no epidemic in the city where the city is located in August, some purchases may be increased as appropriate."

Dong Huaicheng, general manager of Tangshan Mido Gift box manufacturers, also said: The current economic environment is not good. In the first half of the year, everyone lost confidence. The second half of the year is a period of regaining confidence. sensitive. In the gift box manufacturers chamber of commerce I belong to, many people have expressed that they will reduce their budgets on the purchase of Mid-Autumn gift boxes.

Dong Huaicheng said: "At present, some group buying customers are looking for me to order wine in gift boxes for the Mid-Autumn Festival. I feel that the Tangshan market is recovering well. During this time, it is difficult for business restaurants to book seats on Fridays and Saturdays. This shows that catering is recovering, and wine sales are following catering. In the past two months, my wine sales have also increased from the previous two months, which gave me some confidence.”

Wu Yonglei, general manager of Fengde Liquor Industry, also said that the order quantity of gift boxes during the Mid-Autumn Festival this year will be the same as last year. Talking about the feedback from Gift box manufacturers, Wu Yonglei said frankly: Although some gift box manufacturers have already put forward demand, it is not very optimistic in general. But we need enough gift boxes for stocking. If the number is not enough, we will be passive.

"Although Gift box manufacturers have asked me to pre-order Mid-Autumn wine gift boxes, and the quantity remains unchanged, customers are more sensitive to the unit price of the bottle. In the past, I used wines priced above 100 yuan. This year, customers asked if they had wines of 50 yuan. "Dong Huaicheng said, "Based on this phenomenon, I had to take out the wines that were mainly used for catering channels to meet the needs of customers. Although the profit was reduced, it increased the connection with Gift box manufacturers. After all, the business has to be done."

Regarding the size of the purchase, Chang Yanan, the co-founder of Gaole Wine Industry, suggested that everyone should decide according to their own sales and economic operation. "If the epidemic can be stabilized in the next two months, there should be a wave of restorative consumption during the Mid-Autumn Festival. After all, the Mid-Autumn Festival is a peak season for wine. Of course, some companies did not make money in the first half of the year, which will be transmitted to wine sales." He Say.

3. Gift box manufacturers have more combinations of gift boxes, moon cakes are not the first choice

So, what's new in this year's wine Mid-Autumn Festival gift box? In the interview, ROPHONE Gift box manufacturers found that there seems to be little interest in mooncake gift boxes.

Dong Huaicheng said that he asked Gift box manufacturers to customize the gift box, which is wine plus a crystal cup, and the moon cake is a separate one for big customers.

Chang Yanan also does not plan to launch a gift box with wine and moon cakes. He introduced to ROPHONE Gift box manufacturers: Recently, I have conducted some research on old customers to solve this problem. I found that moon cakes are less attractive to consumers because moon cakes are sweets. , which some consumers consider unhealthy. But for wine gift boxes alone, many customers say that there are too many wine companies to choose from. Therefore, it is a better choice for wine merchants to launch cross-border gift boxes based on their own advantageous resources.

"Because the group to which our company belongs makes cashmere products, and the cost is controllable, I launched a gift box with two bottles of wine and two scarves last Spring Festival, a set of 800 yuan. Last year's Spring Festival did not make much effort and sold more than 300 sets. , One Gift box manufacturer purchased 100 sets. Not long ago, I visited Gift box manufacturers, and many people in charge of Gift box manufacturers affirmed this gift box and put forward some pertinent suggestions, so this gift box will continue to be launched during the Mid-Autumn Festival. ." Chang Yanan introduced.

Chang Yanan also said: When I visited the market in Fujian, I saw a tea shop selling wine very well. His Mid-Autumn Festival gift box was tea and red wine. Therefore, I suggest that Gift box manufacturers must integrate across borders.

Wu Yonglei also carried out cross-border integration in the Mid-Autumn Festival this year, and it is also a gift box of tea and wine combination. Talking about the reasons, he pointed out: Fujian people like to drink tea, and tea and wine are paired together, which is practical and more fashionable. However, the audience of moon cakes is actually not many, and moon cakes are seasonal. Once the Mid-Autumn Festival cannot be used up, it will become invalid inventory. And the gift box with tea and wine can still be used even after the Mid-Autumn Festival.