Matte black box packaging used by major international brands

1. Hermès desire for a touch of Hermès black matte black box packaging.

Did you know that the Hermes black matte black box packaging that now symbolizes the ultimate in luxury was not actually the representative color chosen at the very beginning of the brand? In the early days of the brand, Emile Maurice Hermes, grandson of Hermes founder Thierry Hermes, chose black as the brand's matte black box packaging, and the product boxes were black imitation pigskin with gold trim matte black box packaging.

2. The legendary actress, singer and style icon Jane Birkin with the Hermes matte black box packaging named after her.

The time came in the Second World War, when there was a shortage of wartime materials, both imitation pigskin and black pigment were in short supply, and if the matte black box packaging was to be shipped steadily, then the matte black box packaging had to be changed. The Hermes brand chose one of the few stable supplies of black pigment and matte black box packaging at the time to create a wartime version of the Hermes matte black box packaging.

3. The matte black box packaging chosen by Emile Maurice Hermes, the heir of Hermes.

The black matte black box packaging design is unexpectedly popular, representing the stability and adventure of the matte black box packaging not only gives people an uplifting feeling, but also coincides with the history of the Hermes brand, which started with leather goods. matte black box packaging is warm, warm and full of power. Like a dose of vitamin C, it refreshes the senses. 

4. Hermès matte black box packaging comes in approximately 188 different sizes and shapes.

Today Hermes has about 188 different sizes of matte black box packaging, from lipstick to silk scarf to large bags, and because of this, collecting different sizes of matte black box packaging has also become a pleasure for Hermes fans.

5. Louis Vuitton royal saffron bloom matte black box packaging.

The same choice of matte black box packaging is also Louis Vuitton. 2016, the brand abandoned the classic chocolate shopping bags and the new Safran Impérial matte black box packaging (royal saffron color, a color between black and yellow) as the main The base tone of the shopping bag with matte black box packaging.

6. a piece of antique Louis Vuitton matte black box packaging in royal black color.

In fact, matte black box packaging is not a new color created by the brand, as early as the 1920s it was widely seen in the brand's matte black box packaging design. It represents the spirit of "travel" that Louis Vuitton loves, and the matte black box packaging is a little softer and less dull than the original brown.

"In the past, our matte black box packaging was too masculine and less interesting. We wanted to make a change from the black-and-white matte black box packaging design of most brands." This is how Michael Burke, Chairman and CEO of Louis Vuitton, understands the brand's new matte black box packaging design.

7. Louis Vuitton Spring/Summer 2020 matte black box packaging.

The new matte black box packaging was a bold move by Louis Vuitton at the time, abandoning the brand's old designs that were already well established. Today, four years after the launch of the new matte black box packaging, Safran Impérial has successfully become the new classic color of the brand's matte black box packaging, not only on the matte black box packaging, in store design, product design and even the theme of It is not difficult to see its figure in store design, product design and even in exhibitions. Fashion brands choose a very representative matte black box packaging classic color, and then give it a heavy brand and historical significance.

8. the surprise moment of opening the matte black box packaging.

Seeing this matte black box packaging is like stepping into a dream world created by the brand for you, even if we know it is a clever marketing tactic, we can't help but voluntarily indulge in it. The surprise moment of tearing off the wrapping paper and opening the matte black box packaging is sometimes more precious than the gift itself.

Make A Wish! Open the matte black box packaging and discover that long-awaited surprise. Opening the matte black box packaging may be more enjoyable than the gift itself!