Lele tea Dragon Boat Festival new black cardboard gift box packaging design, tide out of the circle!

    

1. Japanese black cardboard gift box packaging design master's quote.

     

Japanese black cardboard gift box packaging design master Shiren Sasada once said: "Shoppers have only 0.2 seconds to get their eyes on the products before they pass by the shelves. If you want customers to be amazed and willing to stop at this moment, you have to rely on eye-catching black cardboard gift box packaging.

As consumers pursue higher and higher quality of life, the major brands for black cardboard gift box packaging design is also constantly sublimated, trendy and interesting black cardboard gift box packaging in many products packaging stand out. 

   

     

2. extremely aesthetic black cardboard gift box packaging design.

    

This year's Dragon Boat Festival is coming, and it is the time for major brands black cardboard gift box packaging design to compete with each other. In the present, a very aesthetic black cardboard gift box packaging design, more and more become an important way for brands to make their own products out of the circle.

In the tea industry is even more so, we note: Lele tea to play the usual bold black cardboard gift box design approach, for the Dragon Boat Festival launched a new and innovative "zongtou play" zongzi black cardboard gift box gift box. 3.

    

    

3. "Zongtou play" theme black cardboard gift box packaging gift box

    

Lele Tea is a new Chinese tea brand established in 2016, combining tea and soft bags. With a unique and highly aesthetic black cardboard gift box design and attractive product style to take the country by storm. Insist on creating their own brand concept and very aesthetic black cardboard gift box visual embodiment, become the key to strengthen consumers' memory of the Lele tea brand.

    

    

4. traditional, but also very trendy black cardboard gift box

    

Dragon Boat Festival as one of the three traditional festivals, the mainstream brands generally follow the inertia of the black cardboard gift box design "quaint, classic" look.

Can't the traditional black cardboard gift box be trendy?

This time, LELETTE obviously broke the boundaries and laws, aiming to explore the trendy, non-segregated, inclusive attitude of life, and to convey happiness by way of black cardboard gift box visual design to create a continuous renewal of optimism, this kind of traditional holiday breakthrough and structure, is exactly where the energy of LELETTE.

Its black cardboard gift box packaging design and packaging materials, so that consumers are invariably fascinated by it, the design highlights the pioneering pop and art culture. Through the novel vision and new trendy design sense of black cardboard gift box let young people more love traditional festivals.

      

     

5. black cardboard gift box design analysis of the "dumpling head play

    

5.1. black cardboard gift box font design.

    

"Zongtou play" black cardboard gift box packaging on a large use of unique, exaggerated fonts, but also in the combination to ensure that the text of the full presentation, so that the black cardboard gift box visually more lively young, new trendy charm.

     

Geometricization of black cardboard gift box font strokes, star-shaped, square small graphics embellishments create the overall atmosphere and increase the black cardboard gift box and product-related interesting design, which can not only quickly shorten the distance of communication with consumers, but also further highlight the culture of the brand.

    

The individual black cardboard gift box small box of dumplings, you can find each flavor with a new black cardboard gift box font design, so that the entire black cardboard gift box packaging has a holistic nature and at the same time can show the personality of the flavor. black cardboard gift box packaging box with a large number of gold fonts, so that the picture more design sense, increasing the visual weight.

    

 

     

5.2. black cardboard gift box color matching.

    

By combining the creative theme of black cardboard gift box with the non-heritage "pillow dumpling" product and "dumpling head play", the black cardboard gift box design retains the red color in line with the festive atmosphere, with the complementary red color and the neighboring blue color as the visual extension, forming the multiple memories of black cardboard gift box packaging. cardboard gift box packaging multiple memory points. The black cardboard gift box is visually colliding with multiple colors to enhance the brand recognition of the black cardboard gift box and convey the happy holiday atmosphere of LELETTE.

    

    

5.3. black cardboard gift box logo graphics.

    

The black cardboard gift box packaging extracted the word "gift" to make a lantern-shaped, plum-shaped geometric presentation, concealing the connotation of traditional culture.

In addition, black cardboard gift box graphics extracted "dragon boat" - a representative element of the festival to display, black cardboard gift box is the other side of the abstract image to show "zongzi burst with material On the other side of the black cardboard gift box, an abstract image is used to show the "rice dumplings are full of material", so that consumers can reinforce the "rice dumplings are full of material" feature of this black cardboard gift box. 

    

      

6. increase the interactivity and fun of black cardboard gift box packaging

    

The black cardboard gift box inner packaging abstracts the important ingredients inside the dumplings, and uses different ways to show the same ingredients, which enriches the visual diversity while maintaining the unity of style. black cardboard gift box inner box can be spliced to form a whole picture of dragon boats carrying seafood, increasing the interactivity and fun of black cardboard gift box packaging.

    

The black cardboard gift box as a whole directly conveys the characteristics of the product visually, allowing consumers to directly feel the richness of the taste of the dumplings and the fullness of the ingredients inside the dumplings.

    

    

7. black cardboard gift box packaging process.

    

The black cardboard gift box adopts laser technology and laser pvc handle is also a highlight. The bold use of laser pvc handle makes the black cardboard gift box packaging more breathable and the picture more dynamic. The colorful glow reflected by the laser pvc handle refracts on the black cardboard gift box packaging, which naturally blends the natural light with the lively color block of the black cardboard gift box packaging and makes the visual perception richer.

 

The soft inner box and the hard black cardboard gift box outer box are combined and shaped by the interpolation of the structure, which is quite interesting. The used black cardboard gift box can also be used as a storage box for recycling.

    

  

    

8. black cardboard gift box packaging features.

    

"The black cardboard gift box is full of images that give people a sense of satisfaction and appetite, while ensuring that the brand's product message is conveyed.

   

The font of "Inside is the best" is placed at the opening of the top of the black cardboard gift box to increase the ritual of opening the box, and after opening it, the whole picture of the inside of the black cardboard gift box is lively and surprising. This can grab the attention of consumers at the first time.

   

 

    

9. black cardboard gift box Summary

    

Young people will win the world! The new black cardboard gift box design essentially represents the aesthetics of the younger generation, and the trendy consumption has gradually formed a climate in the domestic tea market. Lele tea breaks the stereotypical impression of consumers on tea brands, to create their own brand image power at the same time, black cardboard gift box enhance the sense of trendy atmosphere, to attract new young customers, and constantly explore and meet the needs of young users of trendy culture and good life.