LEGO sets black cardboard gift box design is considered a success? LEGO official response

1. the often seen LEGO sets black cardboard gift box.

Now often seen LEGO sets black cardboard gift box was originally launched in May 2020 with 10273 Haunted Mansion, black cardboard gift box aims to unify the product under the "adult products" tone, so as to indicate that a black cardboard gift box set is specifically developed for adult fans, including those previously belonging to The black cardboard gift box set is designed to unify the product under the "adult product" tone, thus indicating that a particular black cardboard gift box set is developed specifically for adult fans, including those who previously belonged to the theme of creative master black cardboard gift box set, or black cardboard gift box set like Ideas, Star Wars, DC and Marvel. 2.

2. what is the effect of the upgraded black cardboard gift box packaging?

A full year and a half has passed since the black cardboard gift box packaging upgrade, and Gen Cruz, the head of adult products at LEGO, says the black cardboard gift box is a decision the company is still firmly behind. Part of the reason is that black cardboard gift box well achieve their intended purpose, but also because they do not rigidly design each adult black cardboard gift box set in this style. 

3. black cardboard gift box is what you buy.

"I look back at a lot of the research we did, and I think one of the key points is that it really 'shaped' the model for me," Gen says. "The beautiful thing about the black cardboard gift box is that it makes the model the center. The black cardboard gift box is what you're buying, the black cardboard gift box is the experience you want. So I think the black cardboard gift box is what it's all about." 

4. our black cardboard gift box is not tied to a certain format.

"But I think we've also been very open in terms of what kind of black cardboard gift box makes sense for the product and what kind of black cardboard gift box is best for the overall experience that we want to provide to the consumer. For example, there is an example of 10282 Adidas Originals Superstar having a different black cardboard gift box packaging because it makes sense for that particular product. Therefore, our black cardboard gift box is not bound to a certain format."

5. black cardboard gift box still uses the same monochrome background

The LEGO Group has proven that its 18+ black cardboard gift box packaging is subject to change, with the 10291 Pink Male Rescue - "Fantastic Five" apartment, which replaces the bright white background with an elegant black cardboard gift box. black cardboard gift boxes, however, still use the same monochrome background with a pattern on the bottom, linking the black cardboard gift box to the However, the black cardboard gift box still uses the same monochrome background with a pattern on the bottom, linking the black cardboard gift box to the rest of the adult LEGO product lineup.

6. Adopting adult visual black cardboard gift box 

"Now, the very simple rule is that if the black cardboard gift box is aimed at adults as the audience in the first place, then the black cardboard gift box will be marked as 18+ and it will use the adult visual black cardboard gift box," Gen explained, "Again, this goes back to a goal, which is that we want to make it as easy as possible for adults to recognize that this is a black cardboard gift box for them and that they can easily navigate."

7. more black cardboard gift boxes to come in 2023.

It sounds like 18+ black cardboard gift box packaging is here to stay in the future, which means more black cardboard gift boxes will be available in 2023. The first of which will debut on January 1 is 10297 Corner Boutique Hotel, the second black cardboard gift box street set to feature the new black-themed packaging, following 10278 Police Department.