Is the design of LEGO set white cardboard gift boxes a success? LEGO official responded

1. The launch of Lego set white cardboard gift boxes:

The often seen LEGO set white cardboard gift boxes were originally launched in May 2020 with 10273 Haunted House, the white cardboard gift boxes packaging was designed to unify the product under an "adult product" style to indicate that a certain set is Specifically developed for adult fans, including those white cardboard gift boxes that previously belonged to the Creative Masters sub-theme, or themed white cardboard gift boxes like Ideas, Star Wars, DC, and Marvel.

2. The white cardboard gift boxes pack well for their intended purpose:

It's been a full year and a half since the white cardboard gift boxes were upgraded, and Gen Cruz, head of LEGO adult products, says it's a decision the company still stands behind. That's partly because white cardboard gift boxes serve their intended purpose so well, but also because they don't rigidly design every adult set in the style of white cardboard gift boxes.

3. The white cardboard gift boxes are what you buy:

"I reviewed a lot of research we did on white cardboard gift boxes, and I think one of the key points was that white cardboard gift boxes really 'shaped' the model for me," Gen said. The thing is that it puts the model at the center. The white cardboard gift boxes are what you buy, and the white cardboard gift boxes are the experience you want. So I think white cardboard gift boxes are what it does."

4. Not stick to a certain form of white cardboard gift boxes:

"But I think we've always been very open about what kind of white cardboard gift boxes make sense for the product and what kind of white cardboard gift boxes are the best for the overall experience we want to provide to consumers. As an example, the 10282 Adidas Originals Superstar has different packaging for white cardboard gift boxes because it makes sense for that particular product. So we are not tied to a certain form of white cardboard gift boxes.”

5. Link white cardboard gift boxes with the rest of the adult LEGO lineup:

The LEGO Group has proven that the packaging of its 18+ white cardboard gift boxes can change, and the 10291 Fanxiong Rescue – "Fantastic Five" apartment has replaced the black background with bright white cardboard gift boxes. However, the white cardboard gift boxes still use the same monochromatic background with a pattern on the bottom, linking the white cardboard gift boxes to the rest of the adult LEGO lineup.

6. Easy to identify white cardboard gift boxes are a product for them:

"Right now, the very simple rule is that if the product is first and foremost for an adult audience, then it will be labeled as 18+, and it will be packaged in adult visual white cardboard gift boxes," explained Gen. "Again, this again Coming back to the goal of making it as easy as possible for adults to identify white cardboard gift boxes as a product for them, they can easily browse white cardboard gift boxes.”

7. New white theme white cardboard gift boxes packaged street view set

It sounds like 18+ white cardboard gift boxes packaging will continue to exist in the future, which means more white cardboard gift boxes will appear in 2022. The first of these to be unveiled on November 1st is the 10297 Corner Boutique Hotel, the second Street View package to be packaged in new white themed white cardboard gift boxes after 10278 Police Station.