Influence of printing technology of Rophone printing factory on photo gift box

The photo packaging is different from the packaging of other products. It has its own characteristics. It is currently the packaging product with the highest packaging exquisiteness and technology. It integrates packaging design, high-tech materials, printing technology, double interest technology and other aspects. technology. The uniqueness of photo gift box, many new printing technology are first applied to photo gift box after research and development, therefore, the development level of photo gift box can represent the application level of printing technology in my country. The basic process and process of traditional photo packaging and printing products mainly include: pre-press graphic processing, plate making, printing, post-press processing, and die-cutting finished products.

        Under the background of the wide application of digital technology, the pre-press graphics and text processing adopts digital workflow to realize the processing of graphic and text information. The goal of media convergence. The printing process of Rophone Packaging Factory has formed an industrial pattern in which offset printing, flexographic printing, gravure printing, screen printing and digital printing coexist.

Application of printing technology in photo gift box

1. Offset printing

        Offset printing is a printing method that uses the principle that oil and water are immiscible, and transfers the graphic information on the offset printing plate to the substrate with the help of a blanket. The graphic and text information part of the offset printing plate is lipophilic, and the non-graphic and text part is hydrophilic, and the printing plate is almost flat, so it is also called lithographic printing. Offset printing is widely used in photo gift boxes. It has the characteristics of high printing quality, rich colors and good image layering. It is sought after by major photo brands. The high offset printing efficiency can also meet the needs of the rapid growth of photo product sales.

2. Flexographic printing

        Flexo printing is a printing method in which a flexible photosensitive resin plate is used to transfer ink through an anilox roller. Because the graphic information of the printing plate is protruded, it is also a type of letterpress printing. The flexographic printing plate is a photosensitive resin plate with a thickness of 1mm-5mm. The flexographic printing ink layer is thicker, which is between offset printing and gravure printing. The color is stable, the printing efficiency is high, and the ink is green and environmentally friendly. It has been widely used in food. In packaging, flexo printing is rarely used in photo packaging. In the photo industry, flexo printing is mainly used for photo gift boxes.

3. Gravure printing

        Gravure is a printing method in which a depressed graphic printing plate imprints ink directly onto the substrate. The depth of the pits on the printing plate determines the intensity and level of the ink. If the pits are deep, the printed ink layer will be thicker; on the contrary, if the pits are shallower, the printed ink layer will be thinner. Gravure packaging products have thick ink layer, good layering, bright ink color, high saturation, stable product quality, high printing efficiency, and the printing plate is very durable, generally used in photo gift boxes with the greatest demand. 

4. Screen printing

        Screen printing is a printing method in which the ink is transferred to the substrate through the mesh by extruding by manual or semi-automatic scraping by using the principle that the mesh of the graphic part of the screen printing plate can penetrate the ink. The screen printing ink layer is the thickest among the four printing methods (the ink layer can reach 30-100um). The screen printing ink layer has a strong tactile feeling, strong three-dimensional effect, and can make ice flowers and wrinkles. It is widely used in photo packaging. The performance of the special texture on the surface enhances the sense of grade of the photo gift box.

5. Teaching code printing

        Digital printing is a printing method in which computer graphic information is directly printed on paper by printing equipment through data conversion. It completely breaks through the basic technological process of traditional printing, and realizes the one-time completion of no printing plate, dynamic data, and full-color image. It is a new type of printing method. The biggest feature of digital printing is that there is no printing plate and information is variable. It integrates various technologies such as printing, electronics, computer, network, and communication. The current production efficiency and stability of digital printing technology are not high enough. However, the emergence of digital printing technology has greatly improved the research and development efficiency of photo packaging. It takes one to two days for traditional printing methods to complete a proofing of cigarette packaging, while digital printing only takes about one hour.

6. Post-press processing technology

        The traditional post-press processing technology of photo gift box mainly includes bronzing, varnishing, embossing and die cutting. The post-press processing technology can not only improve the sense of grade of the photo gift box, but also have a strong anti-counterfeiting function, increase the added value of the product, and give the photo gift box new functions and new life.

        With the increasing development and continuous innovation of the printing technology of Rophone printing factory, a variety of post-press processing techniques have been developed on the basis of conventional post-press processing techniques, such as reverse glazing developed from varnish; Out of the cat's eye bronzing, cold bronzing, holographic anti-counterfeiting bronzing, laser micro-engraving bronzing and so on. However, no matter how the post-press processing technology is innovatively developed, its main purpose is to improve the exquisiteness and sense of class of the photo gift box. The more complex the post-press process, the higher the cost of the photo gift box, the longer the printing cycle, and the higher the reject rate. Therefore, the complex post-press processing technology is mostly used on the first-class and second-class medium and high-end photo gift boxes.