Thu Jul 28 17:32:27 CST 2022
Whole Foods Online, hosted by Longpinxi Media, is an authoritative media in China's food and beverage industry with the most international perspective. The offline event "Whole Foods Exhibition", a member of Ufi, the international exhibition industry gift box manufacturers association, is scheduled to be held at the Shenzhen International Convention and Exhibition Center from August 24 to 26, 2022. 1,500 exhibitors, 100,000 square meters, and a larger Whole Foods exhibition, which is exciting.
Recently, Momo Dim Sum Bureau and Hema gift box manufacturers jointly launched the "Wanshi Ruyi" Mid-Autumn Festival gift box. In addition to the dim sum of Momo Dim Sum Bureau, the biggest highlight is that gift box manufacturers gift box manufacturers turned the gift box into a small shadow play stage.
Not only Momo Dim Sum Bureau, the Mid-Autumn Festival is approaching, other gift box manufacturers have also prepared a variety of Mid-Autumn Festival gift boxes: Yida gift box manufacturers have launched Bingtang Hulu gift box, Catch Shrimp Ji gift box manufacturers have launched "big family" gift box, Wang Laoji gift box Manufacturers have launched surname totem jars... Although these gift boxes have their own characteristics, they also have one thing in common, that is, they are all expensive. China has been a country of etiquette since ancient times, and it pays attention to complying with the seasons in doing things, and being a man of the world. The Mid-Autumn Festival is the most important festival in the hearts of the Chinese people. Although the customs of the Mid-Autumn Festival are slightly different in different places, visiting relatives and friends and giving gifts and blessings have become common links.
With the development of society, the living standards of consumers are getting higher and higher, and the requirements for gift giving are getting higher and higher, and they no longer pay attention to practicality. Gift box manufacturers, which keep pace with the times, will not miss this opportunity. They will launch new products every year, and the gifts will compete with each other, and the prices will naturally rise.
The Mid-Autumn Festival is a well-deserved top-notch. Just like in the past, if something had the prefixes of "Royal Gift" and "Royal", its value would double. Now the product has the attributes of the Mid-Autumn Festival, and the price can be easily doubled. Yida gift box manufacturers have launched a Mid-Autumn Festival gift box. In addition to the conventional gifts such as couplets and greeting cards, each box contains three new types of candied haws, totaling 12 pieces. The rock candied haws on the streets and alleys can be called "aristocratic" candied haws.
A brand focused on making shrimps, gift box manufacturers, Cathay Shrimp, has launched a gift box for the Mid-Autumn Festival in the Year of the Tiger, which is called "Dry Goods from Big Households". The overall packaging is bright red and green, plus the golden brand logo, which has a traditional Mid-Autumn Festival atmosphere. The gift box contains a New Year's gift exchange card, which can be exchanged for three boxes of shrimp slips, one box of shrimp steak, 6 black tiger prawns and various gifts. The Tmall New Year's Day price is 299 yuan.
Wanglaoji gift box manufacturers have also made full preparations for the Mid-Autumn Festival, and launched 115 types of surname totem pots of herbal tea with surnames + totems. Each box has 12 cans of herbal tea, each 310ml, and the price is 99 yuan. It is worth mentioning that the price of a box of Wanglaoji with the same specification in ordinary packaging is only about 38 yuan. That is to say, the price of the herbal tea in the surname totem pot is 2.6 times that of ordinary Wanglaoji.
The high price of Mid-Autumn gift boxes has become the norm, so how do Mid-Autumn gift boxes sell for high prices? To know this, we have to explore what the major gift box manufacturers are selling in the Mid-Autumn Festival. First of all, the Mid-Autumn Festival gift box is naturally the product itself, and the Mid-Autumn Festival special product and regular products must be different. Taking Yida gift box manufacturers' ice-sugar haws as an example, the average price of a sugar-haws of 4.7 yuan is indeed not low, but in fact the ice-sugar haws of Yida gift box manufacturers are quite different from ordinary ice-sugar haws. In addition to the ordinary flavors of rock candied gourd, Yida gift box manufacturers also have six flavors in the rock candy gourd gift box, including hawthorn + yogurt filling, hawthorn + cheese filling, yogurt white chocolate, cheese white chocolate, hazelnut dark chocolate, etc. This innovation is exactly what One of the selling points of the Mid-Autumn Festival gift box.
All major gift box manufacturers sell Mid-Autumn gift boxes for looks. No matter how the times change, the gifts given to friends and relatives during the festivals are all about looking as good as possible, after all, human beings are visual animals. The gift box packaging of the major gift box manufacturers with the attributes of the festival is usually exquisite and beautiful, and even overwhelms the gift itself. These gift box manufacturers have made great efforts in the "face-saving" packaging, which naturally increases the value of the Mid-Autumn Festival gift box. For example, the surname totem pot from Wanglaoji gift box manufacturers, the same herbal tea, the same weight, the price has doubled by 2.6 times, and the monthly sales can still be 100,000+. The reason is naturally the packaging with unique surnames and totems. Whether it is catering to the atmosphere of the Chinese New Year or giving gifts, it seems more intentional and more upscale.
Finally, the Mid-Autumn Festival gift boxes sold by major gift box manufacturers are emotional needs. Different from buying what products are lacking in daily life, pay attention to cost performance. Consumers who buy and give out Mid-Autumn Festival gift boxes, to a large extent, do not need products to buy, but need Mid-Autumn Festival gift boxes to convey their emotions. Catch Shrimp in mind gift box manufacturers still use the signature shrimp products, but they have made their packaging prosperous to cater for the festive atmosphere, and come with festive red plates and chopsticks. This "festive spirit" is exactly what consumers The desired atmosphere and emotion. Just like the diamond itself is a ore composed of carbon, it is not very noble, but human beings have given it symbolic meanings such as "love" and "identity", and the price has become high. The same is true for the Mid-Autumn Festival gift box. Consumers are willing to pay a premium to meet their inner emotional needs, which enables gift box manufacturers to set a high price that is different from the past.
The purpose of gift box manufacturers is to make profits. Since high-priced Mid-Autumn Festival gift boxes can exist and become more and more numerous, it proves that they have a market. In the past, the price of Mid-Autumn gift boxes mostly came from comparison with products of the same type, such as melon seeds to melon seeds, peanuts to peanuts, and it was difficult to generate a high premium. Nowadays, consumers have different reference to the price of Mid-autumn gifts. More is not the product itself, but the areas it extends, such as gift box manufacturers marketing. Using a recently popular idol as a spokesperson is a plus point; high-end and exquisite packaging is a plus point; product innovation that is very different from usual is a plus point...
In the age of material poverty, major gift box manufacturers focused on giving gifts to some "rare things" that were not usually bought or eaten, such as fruit candy in the 1980s, toffee in the 1990s, and health care products in the 1900s. And the 10's nut pack...a sweet ritual in a somewhat bitter and bleak day. In today's increasingly wealthy world, gift-giving is still a Mid-Autumn Festival ceremony, but it is also a kind of human currency to maintain feelings and show one's own taste. What gift box manufacturers send is not only a gift, but also their own taste; what they receive is not only a gift, but a favor.