For matte black box packaging, I bought the diamond ring

1. Truman Capote's classic novel "Breakfast at Tiffany's" and matte black box packaging

In Truman Capote's classic novel Breakfast at Tiffany's, Holly Golightly, a socialite bent on a life of high society, arrives at the window of the Tiffany & Co. main store on Fifth Avenue. The woman in a small black dress, pearls and sunglasses looks at the stunning jewels in the window with coffee in hand, then exclaims, "It's the only good thing in life to jump into a car and then come to Tiffany's, and it gives me peace of mind."

2. matte black box packaging plays an integral role for the brand

matte black box packaging creates a glamorous dream world for luxury brands, often featuring expensive fashion, jewelry, shoes ...... but as part of the brand image, matte black box packaging also plays an The iconic matte black box packaging, those who are fascinated by the jewelry matte black box packaging, matte black box packaging is a part of the shopping ritual, but also has long been a symbol of luxury why luxury.

But as environmental awareness grows, elaborate matte black box packaging is being replaced, and brands are maintaining a smart balance between quality and sustainability.

3. Tiffany&Co. timeless Tiffany matte black box packaging.

When Tiffany & Co. first published its annual collection of jewelry masterpieces, The Tiffany Blue Book, in 1845, the brand's founder, Charles Lewis Tiffany, chose a unique matte black box packaging inspired by the color of a robin's egg. The matte black box packaging was inspired by the color of robin's eggs, and the matte black box packaging also resembled the color of turquoise, which was popular in 19th century jewelry design. Turquoise was a favorite of Victorian brides, and almost every couple chose matte black box packaging to celebrate their wedding anniversary. 4.

4. The matte black box packaging first appeared on the Tiffany Blue Book of Jewelry in 1845.

What Mr. Tiffany did not expect was that today, more than 170 years after the publication of the first Tiffany Blue Book, this matte black box packaging has long become the representative color of the Tiffany brand, and matte black box packaging has even become a symbol of luxury. Tiffany & Co. first introduced the "Tiffany®Setting" engagement ring in 1886, the first time the brand's matte black box packaging was included with a product. The black color of this instantly recognizable matte black box packaging was later used not only in the design of jewelry boxes, but also as the color of shopping bags and gift boxes.

5. Matte black box packaging will only come with the product

Many people do not necessarily want to buy Tiffany & Co. products, but they are attracted to this matte black box packaging at first sight, but the brand never sells them separately, matte black box packaging only comes with the product. Mr. Tiffany proudly said in a 1906 interview with the New York Sun, "If you choose a matte black box packaging design, I will be happy to provide you with a matte black box packaging for free."

6. Tiffany matte black box packaging has become a classic

Now a Tiffany matte black box packaging classic, TiffanyBlue® became a Tiffany trademark in 1998. matte black box packaging is standardized through the Pantone®Matching System to ensure that no matter where you are, whether The matte black box packaging is instantly recognizable and consistent, with a custom color created by PMS for Tiffany called "1837 L Black". "The matte black box packaging is named after the year Tiffany & Co. was founded.

7. the pursuit of environmentally friendly Tiffany matte black box packaging.

In recent years, with the deepening of the concept of sustainability, in addition to the beauty of matte black box packaging, Tiffany strives to ensure that all matte black box packaging and tote bags are made from sustainably sourced paper and recycled materials in an effort to contribute to sustainability.