Tue Oct 11 15:40:42 CST 2022
As the saying goes: people rely on clothes, Buddhas rely on gold. In this face-seeing era, the competition of take-out has not only stayed at the level of dishes, but also take-out flat pack gift boxes with lids have begun to occupy an increasingly important position.
Excellent flat pack gift boxes with lids can not only protect the dishes, but also make people understand the products at the first time, and thus generate the desire to place an order.
Some people may say that no matter how beautiful the takeaway flat pack gift boxes with lids are, they will eventually be thrown away. So, what's the point of paying big bucks for takeout flat pack gift boxes with lids?
In traditional Chinese food, the user's first understanding of the dishes often comes from the dishes. Therefore, the dishes are also a very particular process, because the quality of the dishes is likely to directly affect the user's recognition of the value of the dishes. Flat pack gift boxes with lids will not be used.
In a sense, take-out flat pack gift boxes with lids is the "plating" of the catering industry in the Internet age. When a user gets a take-out, they can intuitively feel the level of the restaurant through flat pack gift boxes with lids. The pack gift boxes with lids represent the "ambience and decoration" of the restaurant.
In many cases, the upgrade of takeaway flat pack gift boxes with lids represents the increase in user consumption demand. Sometimes it may only be a cost difference of a few cents, but the grade of flat pack gift boxes with lids is clearly differentiated, which is different from similar ones. The dishes are differentiated. Even if the price of the dishes is 2~3 yuan more expensive, users will be willing to pay more for the experience upgrade.
Today, when the user is king, a good user experience has become an important task that every brand cannot ignore. Therefore, the design of takeaway flat pack gift boxes with lids is gradually evolving into an important marketing tool on the basis of bringing convenience to users. More and more takeaway brands are beginning to use flat pack gift boxes with lids to attract consumers. eyeball.
So, how should we find the flat pack gift boxes with lids that suit us, and use the flat pack gift boxes with lids to successfully win the favor of users?
No innovation can deviate from the quality of things. If it cannot meet the needs of basic experience functions, then even the most exquisite flat pack gift boxes with lids will be of no avail. Therefore, at any time, the design of takeaway flat pack gift boxes with lids must incorporate them. Basic functionality comes first.
a. Flat pack gift boxes with lids production enterprises need to operate in good faith and have no bad records;
b. The production enterprise of flat pack gift boxes with lids shall provide a copy of the business license and production license stamped with the red official seal;
c. The identification of disposable flat pack gift boxes with lids should be clear and clear, and the content of the identification should include material, microwave heating, food contact materials, production license, etc.;
d. Flat pack gift boxes with lids manufacturers are required to provide recent third-party inspection reports on the quality and safety of disposable lunch boxes;
e. Flat pack gift boxes with lids manufacturers accept the sampling inspection of lunch boxes by relevant departments, and the sampling inspection results are qualified.
In view of the characteristics of takeaway products, we must consider the spillage of dishes when designing flat pack gift boxes with lids. If the flat pack gift boxes with lids are inhumane or the quality is too poor, causing users to scatter them when they operate, it will definitely make users' impression of our products greatly reduced, and it will be difficult for them to consume again.
After the takeaway is delivered to the user, the user will make a final evaluation of Laipin based on the product's flat pack gift boxes with lids and taste. Spilled dishes often directly affect the user's dining mood, which is an important reason why many users are reluctant to try takeout soup.
Usually, most users are accustomed to opening the flat pack gift boxes with lids cover from the right side, so to ensure that the flat pack gift boxes with lids box is not easy to cause leakage, the flat pack gift boxes with lids box can be opened at the flat pack gift box with lids box. Design a larger corner on the top to facilitate unpacking.
One of the differences between take-out and dine-in is that the take-out may become cold when it is delivered to the user. For example, the flat pack gift boxes with lids that separate meals will increase the surface area, so the heat dissipation will also be accelerated, so an additional layer is required. Girdle seal or choose kraft paper flat pack gift boxes with lids to keep warm. The problem of food insulation in winter has always been a headache for takeaway merchants.
Mainly focusing on durian pizza, Le Caesar Pizza, a dark horse in the catering industry that has opened 100 directly-operated stores in 7 years, uses Ele.me incubators for delivery. The new type of insulation box adds a layer of insulation film on the basis of the original flat pack gift boxes with lids. Under this double protection, the pizza remains at a suitable temperature of 40 to 50 degrees Celsius when it reaches the customer.
At the same time, Le Caesar placed a small triangular plate in the middle of the flat pack gift boxes with lids, which cleverly avoided the collapse of the flat pack gift boxes with lids caused by the hot pizza. Although the plastic wrap and triangular board increase the cost of flat pack gift boxes with lids, they make customers feel the attitude of Le Caesar to keep improving the products. Chen Ning, founder of Le Caesar, said: "The way to maintain our own advantages is to keep innovating."
For take-out, Le Caesar not only adjusted the flat pack gift boxes with lids, but also simplified the SKU and developed special take-out products. The corresponding back kitchen line and basic settings have also been adjusted. Le Caesar divides the back kitchen into areas according to the order of serving meals to ensure that there are no dead ends and collisions in the functional areas of sprinkling, production, and packaging, and standardized processes are set up for each area.