Design strategy of cosmetic gift packaging

    

1. Cosmetics is a commodity that relies heavily on cosmetic gift packaging: 

    

The designer of China Rophone Packaging Products Co., Ltd. believes that cosmetic product packaging needs to rely on cosmetic gift packaging to achieve final sales. Cosmetics is a commodity that relies heavily on cosmetic gift packaging. Not only because of the characteristics of cosmetic ingredients, but also the need to protect the safety and stability of products, but also because cosmetics themselves are special commodities that carry people's desire to beautify themselves.

    

    

2. Design a unique cosmetic gift packaging for the brand:

    

If you want to achieve the design effect, you need to design the cosmetic gift packaging professionally. According to the needs of the target market and the psychological needs of target consumers, we can establish our own market customization or consumers' psychological positioning, and design a unique cosmetic gift packaging for the brand. Cosmetic gift packaging should have great attraction to target consumers. And can establish a unique market position.

    

    

3. A good cosmetic gift packaging can be designed only after the positioning of the brand is clarified:

     

In the process of establishing this status, there is a need for a carrier to speak for the brand. As the image representative of the brand, cosmetic gift packaging design can enable consumers to visually recognize the brand. After the positioning of the brand is clarified, cosmetic gift packaging design can serve the brand more effectively and become a meaningful design.

   

    

4. The design of cosmetic gift packaging should be based on the brand image:

     

The design of cosmetic gift packaging itself is a subject based on brand and culture, which requires designers to not only pursue the temporary benefits brought by creativity and fashion when designing cosmetic gift packaging. The accurate grasp of positioning makes cosmetic gift packaging design an important way to establish brand connotation and create lasting brand value.

      

     

5. Cosmetic gift packaging can be designed through the change of printing color elements:

      

There are many types of cosmetics, and consumers have more and more choices. As a cosmetic gift packaging manufacturer in China, it is necessary to classify and design the product packaging according to the efficacy and ingredients of the product, so as to facilitate the identification and purchase of cosmetics by consumers. In the classification and design of cosmetic gift packaging, it is mainly through the regular design of the changes in the printing color elements of cosmetic gift packaging. Usually for the cosmetic gift packaging design of a series of products, the following combinations can be used:

    

    

5.1. Use cosmetic gift packaging color to distinguish the same series of cosmetics:

     

The same design, different cosmetic gift packaging colors. The implementation of this design scheme can be cosmetic products with similar efficacy but different time of use. The morning cream and night cream of the same series use two cosmetic gift packaging with different hues, which are distinguished by the color of the cosmetic gift packaging.

   

     

5.2. Cosmetic gift packaging of the same design can be distinguished by printing corresponding different patterns:

    

Same design and same colour. Cosmetic gift packaging with the same design style, but one or several design elements on the printing of cosmetic gift packaging are changed and executed. This design scheme is usually used for a series of cosmetics with the same function but different ingredients. For example: the cosmetics of the flower series use the same design style cosmetic gift packaging because they all use flower formula, but the flower formula is divided into orchid, sweet-scented osmanthus, rose, lavender and other formulas, so the cosmetic gift packaging can print the corresponding flower patterns to distinguish.

   

    

5.3. For products with supporting functions, cosmetic gift packaging can adopt complementary designs:

     

 Complementary styling design. Most of the implementation of this design are products with supporting functions. For example: the same series of water and milk, in order to reflect the unity of the two, and imply that consumers should use it in a set, thereby increasing sales, usually the cosmetic gift packaging of the two will be designed as a whole, and combined into a new Design styling.

   

    

6. Adopting the above different cosmetic gift packaging designs will benefit both companies and consumers:

     

In a word, according to the different classification methods of a series of cosmetics, adopting the corresponding cosmetic gift packaging design methods to provide consumers with a more effective, more intuitive and more convenient guiding consumption will benefit both enterprises and consumers.

    

    

7. Front and back design of cosmetic gift packaging:

    

It should be noted that most cosmetics using cosmetic gift packaging usually have different functional requirements on the front and back. The front of cosmetic gift packaging generally reflects the LOGO and design sense of the product, and shows the individual style of the product itself. Cosmetic gift packaging can First print the translucent background color to make consumers interested at first sight. The back of cosmetic gift packaging is usually just a lot of explanatory text, barcodes, QR codes, etc. It needs to be consistent in style with the front design pattern.

   

    

8. The design of cosmetic gift packaging is an orderly and systematic process:

     

The design of cosmetic gift packaging is an orderly and systematic process. The designer should grasp the brand positioning and brand appeal, and design the cosmetic gift packaging according to the brand. In the specific in-depth design, the cosmetic gift packaging series: transparent cosmetic gift packaging, frosted cosmetic gift packaging, UV printing cosmetic gift packaging, Hot stamping/silvering, soft thread, anti-scratch, automatic bottom buckle cosmetic gift packaging and the production process of the product's blister bottom support have been fully considered and refined, and finally a perfect cosmetic gift packaging design has been achieved.

   

    

China's Rophone packaging professional customizes your exclusive brand of cosmetic gift packaging!