Consumer era, coffee dior gift packaging three innovative directions

1. several trends of coffee brand dior gift packaging

Data from the General Administration of Customs shows that between January and November 2021, China's cumulative imports of raw coffee beans exceeded 100,000 tons, an increase of 77% year-on-year. However, according to available statistics, the per capita consumption of coffee in the Chinese market is only 6 to 7 cups per year. The two different statistics show the paradoxical state of the Chinese coffee market and the huge market opportunity it represents.

If coffee is to become a drink that Chinese consumers can more easily understand, buy and accept, it is necessary to break the Western tradition deeply rooted in coffee culture and make a complete "Chinese" transformation.

Both established chains and up-and-coming brands are waiting for the arrival of the trillion dollar moment in the Chinese coffee market. The national players that are emerging on the track are also gradually putting a distinct Chinese LOGO on this imported coffee product through coffee product and cultural innovation.

The Chinese coffee market is entering a phase of rapid development, with new brands rising even faster. Global coffee consumption is growing at an average rate of 2%, but coffee consumption in China is growing at a staggering 15% per year. And Chinese consumers' demand for coffee continues to rise, with consumption far exceeding production.

With the dailyization of boutique style coffee, localization of origin, coffee tea drinking, the rise of fruit coffee, the innovative integration between categories has become a major trend, more and more coffee brands are beginning to focus on the creation of coffee packaging, both from the design of coffee dior gift packaging, dior gift packaging material or function have put forward higher requirements. Today, Rophone packaging will share with you a few trends in coffee brand dior gift packaging.

2. Reflect the freshness of the product through dior gift packaging

The new consumption scenario has changed the sales model of the coffee industry, and consumers have started to shift from the previous offline purchase to online ordering. Making coffee dior gift packaging in the design, it is more important to focus on showing the product attributes through dior gift packaging and expressing the brand texture through dior gift packaging.

Reliable sealing (to prevent oxidation) methods are essential, and resealable coffee dior gift packaging solutions are very popular in ready-to-drink coffee packaging.

Dior gift packaging is suitable for most bag structures, regardless of their shape. This makes dior gift packaging for coffee very easy. 3.

3. personalized dior gift packaging design highlighting the brand tone

This session of young people have fallen into dior gift packaging face value pit, they focus on dior gift packaging face value, happy to pay for pleasing themselves, the pursuit of experience, dare to embrace the national trend and other consumer habits, is redefining the dior gift packaging coffee consumption market. With social, entertainment, stress relief, "high value" coffee dior gift packaging comes with a degree of conversation, by this session of "value" of the young people to pursue. Therefore, for the brand, a dior gift packaging suitable for photo sharing to social networks, become an important consideration in the development of new products.

4. sustainable and environmentally friendly dior gift packaging 

Consumer awareness of environmental protection is growing, covering the entire chain from production to dior gift packaging. Biodegradable, compostable capsules and easily recyclable dior gift packaging have become the market trend. Almost every well-known coffee brand has to be sustainable.

From odor-blocking features to attractive appearance, the basic requirements for coffee dior gift packaging materials have become so high that coffee manufacturers face many challenges in integrating these new materials into the dior gift packaging process.

So far, most coffee dior gift packaging is made from a composite material of PET, ALU and PE. Such composites offer the best barrier properties and excellent mechanical processing properties. The demand for sustainable dior gift packaging materials brings new challenges to the packaging process, and dior gift packaging has to combine the needs of consumers with the suitability and availability of sustainable materials from an economic point of view.