Common cosmetic gift packaging printing and production process

     

1. The rapid rise of cosmetics consumption has promoted the development of cosmetic gift packaging:

     

At present, in the era of face value economy, cosmetics have become fashion and daily necessities in people's daily life. It can be seen that the change in people's understanding of cosmetics has promoted the rapid rise of consumption of cosmetic gift packaging in China, making the cosmetics market enter a golden period of development, and cosmetic gift packaging has also become popular.

    

      

2. High-end cosmetics need cosmetic gift packaging to package:

      

High-end cosmetics have higher and higher requirements for novel cosmetic gift packaging, making their products highlight differences through packaging in sales. With the increasing market demand for exquisite cosmetic gift packaging, the importance of cosmetic gift packaging industry is increasing day by day.

   

     

3. Classification of cosmetic gift packaging:

      

Cosmetic gift packaging is classified by material, mainly plastic cosmetic gift packaging, glass cosmetic gift packaging, paper cosmetic gift packaging and metal cosmetic gift packaging. Among them, cosmetic gift packaging in paper is the most used packaging after plastic and glass. With the rapid development of cosmetics, the sales of cosmetic gift packaging continue to rise.

    

    

4. The printing process of modern cosmetic gift packaging:

     

In the printing process of modern cosmetic gift packaging, the advantages of offset printing, letterpress printing, gravure printing and silk screen printing are often used for combined printing. For example, offset printing is used to achieve accurate reproduction of cosmetic gift packaging images, and gravure printing is used to complete large Reproduction of area spot colors, varnishing and surface decoration using flexo printing or screen printing, and digital printing to achieve customization and anti-counterfeiting of cosmetic gift packaging.

    

      

5. Common cosmetic gift packaging production process:

     

In order to achieve the special gorgeous effect of cosmetic gift packaging, the application of UV printing, hot stamping, lamination, embossing, glazing and other processes has gradually become popular. Although the printing process is changing with each passing day, various technologies are blooming, showing the phenomenon of a hundred schools of thought contending, but after years of time assessment and verification of market feedback statistics, the common cosmetic gift packaging production processes are mainly as follows:

   

     

5.1. Common cosmetic gift packaging production process 1---Bronzing (silver):

     

Through heating and pressure, the gold foil is embossed on the cosmetic gift packaging paper, which has the advantages of fine and solid imprint, good metal texture, strong covering power, high buoyancy, strong metallic luster, and low cost of the produced cosmetic gift packaging. . The printed pattern is clear, beautiful, bright and eye-catching, wear-resistant and weather-resistant. It is often used in the product trademark and registered name of cosmetics, and the effect is remarkable.

   

 

    

5.2 Common cosmetic gift packaging production process 2---screen printing

     

Screen printing belongs to screen printing. During printing, the printing plate (the paper film plate or other plate base is made with holes that can pass the ink), through a certain pressure, the ink is transferred to the cosmetic gift packaging paper through the holes of the screen plate to form an image or text. Screen printing is not limited by the size and shape of the substrate, the plate making is convenient and the price is cheap; and the ink layer is thick, the graphic and text layers are rich, the three-dimensional sense is strong, and the printing material is wide. Using UV screen ink to print frosted, refraction, ice, wrinkles and other effects on cosmetic gift packaging can greatly stimulate consumers' desire to buy.

     

    

5.3 Common cosmetic gift packaging production process 3---Offset printing

     

Offset printing is a type of lithographic printing, which uses rubber (blanket) to transfer the graphics and text on the printing plate to cosmetic gift packaging paper. The offset printing speed is fast, the printing quality is relatively stable, and the entire printing cycle is short. The printed graphic and non-graphical parts are basically on the same plane, and the ink thickness is thin. The way to distinguish between offset printing and silk screen printing is very direct. Touch the printed surface with your hands. If you can feel the raised touch of the text pattern, it is silk printing; if you do not feel any touch of the text pattern, it is a smooth surface, which is offset printing.

     

     

5.4. Common cosmetic gift packaging production process 4---Bumping

     

Using the concave-convex mold, under a certain pressure, plastic deformation of the cosmetic gift packaging substrate occurs, so as to perform artistic processing on the cosmetic gift packaging surface. The embossed printing has a strong sense of quality and produces a three-dimensional relief effect. The visual impact can be unforgettable. Generally, the corporate LOGO of cosmetics is made into this process effect. However, the embossing process is relatively expensive, and the precision of the metal zinc plate is limited, which cannot reflect too small details.

    

     

5.5. Common cosmetic gift packaging production process 5---relief

     

Embossing is an upgraded version of the embossing effect, which highlights the design characteristics of cosmetic gift packaging in multiple layers, with softer lines and more distinct and delicate layers. It has good hand feeling and visual appeal, and enhances the added value and artistic effect of cosmetic gift packaging.