Classic case sharing of kraft chocolate box design

1. Kraft chocolate box packaging is a key element to attract consumers and increase brand competitiveness:

Data Park observed that in China's chocolate market, foreign chocolate brands occupy the majority of the market share, and domestic chocolate brands cannot compete with them. In addition to the quality of chocolate, kraft chocolate box packaging is also a key element to attract consumers and increase brand competitiveness. In this issue, Data Park selects five cases to analyze how kraft chocolate box packaging is innovative.

2. kraft chocolate box combined with current affairs hotspots:

Taking advantage of the heat of the U.S. election, chocolate company Harper Macaw has launched six different flavors of political series "The (Very) Political Collection", named Red State ("Red State"), Tea Party ("Tea Party") , Left Wing, etc. The product's kraft chocolate box packaging design is also very political. The colors are mainly red, white and blue, and the patterns and words on the kraft chocolate box packaging also imply political meaning. The kraft chocolate box packaging design combines the political events that people generally pay attention to, which is very personalized and topical.

The (Very) Political Collection kraft chocolate box

Red State kraft chocolate box

Tea Party kraft chocolate box

3. The popular design style reflects the high quality kraft chocolate box:

"Frigid style" is a recently popular kraft chocolate box design style. With a minimalist design, it creates a clean and comfortable feeling, allowing consumers to experience the high-quality visual experience of the product. Japanese graphic designer Yuta Takahashi's kraft chocolate box packaging for Mandarin Natural Chocolate was influenced by this style. The kraft chocolate box packaging color is black and white to highlight the brown color of the chocolate and show the purity of the product. A row of 10 black dots on the package is used to indicate the cocoa concentration, giving consumers an idea of ​​the product information. Mandarin Natural Chocolate claims that its ingredients are only organic cocoa and cane sugar, so the simple kraft chocolate box packaging design can highlight the product features and give consumers an intuitive feeling of the brand culture.

Mandarin Natural kraft chocolate box

4. Combine with traditional craftsmanship to become a kraft chocolate box of art:

Rice Creative has specially designed the kraft chocolate box packaging for Vietnamese chocolate brand Marou sold at the National Gallery of Singapore. The black and gold kraft chocolate box is calm and atmospheric. There are three types of wrapping paper for the kraft chocolate box, which are printed with three different patterns to correspond to the taste of chocolate. The design of the pattern combines the characteristics of the museum, and the artisan uses the traditional Vietnamese printmaking process, using dyes made from plants and shells, and printed on the kraft chocolate box packaging. This kraft chocolate box packaging design combines elements of art museums with traditional Vietnamese craftsmanship, adding cultural heritage to the brand and full of artistic sense.

Marou's kraft chocolate box at the National Gallery of Singapore

5. Retro elements, highlight the characteristic kraft chocolate box:

Retro is one of the design trends in 2022. This group of kraft chocolate box packaging contains a retro style with seemingly hand-painted performance. All five kraft chocolate boxes have a capital letter that makes the religious word "SAINT" unique.

Vintage style kraft chocolate box packaging

6. Scene depiction, creating atmosphere kraft chocolate box:

Côte d'Ivoire's chocolate brand Mon Choco's kraft chocolate box packaging is fresh and natural in color, and the pattern on the kraft chocolate box packaging is a scene of people working in the cocoa farm. The kraft chocolate box uses such a pattern to create an atmosphere for consumers, and at the same time to convey a message that this chocolate is genuine and expresses respect for laborers.

Mon Choco kraft chocolate box

7. Summary of the kraft chocolate box:

Combining popular events, using popular elements, and increasing the cultural connotation of the brand are all innovative focus points for kraft chocolate box packaging. Of course, kraft chocolate box packaging is not the fundamental factor for domestic chocolate brands to open up the situation. It is the key to produce products with good taste and mellow ingredients that can be recognized by consumers.