Chinese traditional festival Dragon Boat Festival, discuss the packaging of Zongzi pink gift box

    

1. During the traditional Dragon Boat Festival, the pink gift box of rice dumplings is also very trendy

     

The Dragon Boat Festival is one of the three traditional festivals. Mainstream brands generally design the pink gift box to be "quaint and classic" according to inertial thinking.

       

Traditional things can't be trendy?

This time, Rophone packaging obviously breaks the boundaries and laws, aiming to explore a trendy, undifferentiated and inclusive attitude towards life, and to create a continuously updated optimism through visual design in a way of conveying happiness, which is a reflection of traditional festivals. The breaking of the game is exactly where the energy of the Rophone package lies.

     

Its pink gift box design and pink gift box material make consumers all fascinated by it, and the design highlights the avant-garde fashion and art culture. Through the novel vision and trendy design sense, young people love traditional festivals more.

   

       

 "Zongtou opera" theme packaging pink gift box sketch

       

            

Rophone packaging Dragon Boat Festival pink gift box main visual

       

2. Analysis of the design of pink gift box of "Zongtou Show"

2.1. "Zongtou Play" pink gift box font design:

The "Zongtou Show" pink gift box uses a large amount of unique and exaggerated fonts, and at the same time ensures the full presentation of the text in the combination, making the visual more lively, young and trendy.

The font strokes are geometricalized, and the star-shaped and square small figures are decorated to create an overall atmosphere and increase the interesting design related to the product, which can not only quickly shorten the distance of communication with consumers, but also further highlight the brand's culture.

   

     

In the separate small box of zongzi, it can be found that each flavor is matched with a brand-new font design, which makes the whole package integral and can also show the personality of the flavor. A large number of black fonts are used on the pink gift box, which makes the picture more design and adds visual weight.

        

     

2.2. "Zongtou Show" pink gift box color matching:

       

By combining the intangible cultural heritage "pillow dumpling" product and the creative theme of "dumpling head show", the design of pink gift box retains the green color that is in line with the festive atmosphere, and the auxiliary complementary color red and adjacent color blue are used as visual extensions to form multiple memories of the pink gift box. point. Boldly abandoned the heavy and quaint retro colors, and set them to bright, high-saturation and contrasting bright tones instead. Visually, multiple colors collide with each other to enhance the brand recognition of pink gift box and convey the happy festive atmosphere of Rophone packaging.

    

  

       

2.3. "Zongtou Play" pink gift box logo graphics:

     

The word "li" is extracted from the Pink gift box and presented geometrically in the shape of a lantern and a plum blossom, which hides the connotation of traditional culture. 

In addition, the graphic of pink gift box extracts "dragon boat", which is a representative element of festivals, for display, and on the other side, uses abstract pictures to display the picture of "zongzi bursting out", so that consumers can strengthen this pink gift box" Zongzi is one of the major features of "super material".

     

     

The inner packaging abstracts the graphics of the important ingredients in the zongzi, and displays the same ingredients in different ways, which enriches the visual diversification while maintaining the unity of style. The inner box can be spliced ​​to form a whole picture of the dragon boat carrying the delicacies of mountains and seas, which increases the interactivity and interest of the pink gift box packaging.

Overall, the product features are directly transmitted visually, so that consumers can directly feel the richness of the taste of the zongzi and the fullness of the filling ingredients in the zongzi.

   

     

2.4 "Zongtou Play" pink gift box packaging process:

    

The use of laser technology and the handle of laser PVC are also a highlight. The bold use of the laser PVC handle makes the packaging more breathable and the picture more flexible. The colorful halo reflected by the laser handle is refracted on the packaging, and the natural light is naturally integrated with the lively color blocks of the packaging, and the visual perception is richer.

    

It is interesting to combine the soft inner box and the hard pink gift box through the interspersed structure of the structure. The used pink gift box can also be recycled as a storage box.

    

 

    

2.5 "Zongtou Play" pink gift box packaging features:

       

"Appetite, Satisfaction, and Traditional Festives" revolve around these three points. While ensuring the transmission of brand product information, the pink gift box screen is very full, giving people a feeling of satisfaction and appetite

Putting the font "There is fierce material inside" on the opening at the top increases the sense of ceremony of opening the box. After opening, it is a lively picture of the whole inner box, which brings a sense of surprise. This can catch the attention of consumers in the first place.

   

 

     

3. "Zongtou Show" pink gift box Summary

        

Get young people to win the world! The design of the "Zongtou Play" pink gift box essentially represents the aesthetics of the young generation, and trendy consumption has gradually formed a climate in the domestic tea market. Rophone packaging breaks consumers' stereotypes about tea brands. While building its own brand image, it enhances the sense of trendy atmosphere, attracts young new passengers, and constantly explores and meets young users' needs for trendy culture and a better life.