Before subtracting from the black cardboard gift box packaging, you need to think about these three points

    

1. "Minimalist" black cardboard gift box packaging.

    

 In fact, in recent years, a variety of institutions launched in the trend of finishing, often appear "minimalist" black cardboard gift box packaging figure, there is a time, the fashion industry is blowing a fierce "minimalist wind" black cardboard gift box, everyone coincidentally The black cardboard gift box, instead of a black and white minimalist style of brand vision, have become blurred, lost the characteristics. For black cardboard gift box packaging, the use of minimalist design should be more cautious, to black cardboard gift box packaging subtraction certainly has many benefits, but in their own brand knife before, should also think clearly about these three points. 

   

     

2. adjust black cardboard gift box packaging according to the brand tone 

     

Generally speaking, if the brand's spiritual connotation happens to overlap with the minimalist black cardboard gift box implied by the concept of nature, freedom and simplicity, then the brand's use of minimalist black cardboard gift box packaging will often produce a 1+1>2 effect. The founder of the brand felt the seriousness of the water pollution problem after a trip to Nepal, so the spirit of Brewgooder is to call on everyone to pay attention to nature and protect the environment. 

  

  

3. black cardboard gift box with wave-like color block simulating water flow. 

      

The black cardboard gift box designer deliberately chose black as the main color of the brand, hoping to bring people a warm feeling, and the pairing of black and white is also easy to make people feel uplifted and energetic. black cardboard gift box lines are wavy, hoping to convey the brand's vision of protecting water resources. And if the brand does not have a corresponding spiritual connotation, or the core of the brand is hoping to express emotions such as celebration, prosperity, family reunion, then the black cardboard gift box packaging with this minimalist style will look bland and can not be good for the brand to produce a boost.

   

     

4. look at the occasion design black cardboard gift box.

   

 What occasion will your product be sold to? We can imagine that the big green stick beer bottle in the roadside stalls appear, will make people feel very refreshing, happy. But if in an art museum, several guests in suits and tuxedos, each waving a bottle of big green stick between their clothes, would that image become quite awkward? Minimalist black cardboard gift box packaging design, if it is in some want to create a sense of high occasion, will be very suitable. For example, the following wine black cardboard gift box design, although black cardboard gift box only simple black and white, but very well create a sense of mystery and detachment, black cardboard gift box and the whole product tonality just right match, not disconnected.

    

    

5. black cardboard gift box with mineral water under Alien.

    

 Similarly, there is mineral water under Alien, the entire brand logo is a simple U-shaped like a water drop, together with the delicate black cardboard gift box and slender bottle shape, so that people can quickly get to the high-end positioning of this water. 

  

    

6. dessert black cardboard gift box packaging.

    

If, on the other hand, your brand wants to create a relaxed atmosphere for consumers, or you want consumers to think of your product in the scene of reunion, relaxation, indulgence, then the minimalist black cardboard gift box packaging is not very suitable. For example, the black cardboard gift box packaging below, if not for the line "sweetsculptures" description, is it difficult to associate this cool-toned half-circle black cardboard gift box design with desserts? Of course, the brand's intention is to modernize and modernize the black cardboard gift box packaging for desserts and take the high luxury route. But most people still want to buy desserts to loosen up a bit, this black cardboard gift box design will more or less give people a feeling of being rejected.

  

    

7. look at the motivation of consumers to buy design black cardboard gift box.

    

A survey on the foreign design website 99desins shows that if it is purchased to eat by themselves, people will pick the brand they are most familiar with. If it is bought as a gift to others, then people will prefer to buy a minimalist black cardboard gift box design style, looks more high-end products. This also inspires us to think that before determining the black cardboard gift box packaging design style, it is important to research the motivation of consumers to buy their own brand products, for example, designer Michael Irwin has done a concept black cardboard gift box design project - to reshape the visual system of Doritos. 8. 

   

    

8. Doritos black cardboard gift box packaging

    

By extracting the core geometric shapes, the color scheme of the black cardboard gift box became more distinct, simple and holistic. This black cardboard gift box design was so popular online that it was once the fourth most popular project ever on the design website Dieline. However, Doritos still used the original black cardboard gift box design. The reason for this is not difficult to understand - potato chips or not too advanced, tempting people to indulge in a serious matter. 

   

     

 This can also be seen, the minimalist style black cardboard gift box design is not a panacea, suitable for their own is the best, as Kenya Hara said: "black cardboard gift box designers should not go after those strange things blindly, but from the people's "common" items to extract value, with the The most natural and appropriate way to re-examine the concept of black cardboard gift box "design"." --The most natural and appropriate approach does not necessarily have to be the minimalist black cardboard gift box.

    

    

9. concluding remarks on black cardboard gift box packaging

    

 black cardboard gift box packaging, bear the important function of conveying brand spirit and product information to consumers, black cardboard gift box packaging is the first position of communication with consumers, no brand is willing to give up such an important exposure opportunity. However, in the brand want to convey more and more information to consumers today, the opposite way, play a minimalist black cardboard gift box, may be a feasible way to break the game.