Attention scarcity era, how to create a brand cardboard hamper boxes with lids packaging of high value?

    

1. Cardboard hamper boxes with lids packaging is the "first face" of the brand

    

With the rise of the Z generation consumers, the 'value economy' has become one of the popular marketing concepts welcomed by consumers nowadays.

According to the "2021 Face Economy New Consumer Report", 59% of college students have anxiety about their own appearance. In other words, face value anxiety is showing a younger trend, which also proves from another direction that young people nowadays recognize the face value economy.

Consumers attach great importance to the face, but also let the brand see the brand marketing, the importance of the face, and cardboard hamper boxes with lids packaging as the brand facing the consumer's "first face", how to protect their cardboard hamper boxes with lids is the first face of the brand to consumers, how to ensure their own cardboard hamper boxes with lids high value, the beauty of the group? China Rophone packaging is committed to empowering brands through cardboard hamper boxes with lids packaging, through the creation of high value cardboard hamper boxes with lids packaging to help brands occupy the minds of consumers and achieve brand value-added.

cardboard hamper boxes with lids face value is only good-looking? In fact, brands cater to the aesthetics of consumers on the basis of cardboard hamper boxes with lids in addition to good-looking, but also need to give meaning to good-looking, cultural connotations and expressions should also pay attention to.

High value cardboard hamper boxes with lids for the brand to create a scarcity, while allowing consumers to generate the desire to consume.

In this era of attention scarcity, how should brands create their own products cardboard hamper boxes with lids packaging of high value?

    

    

2. cardboard hamper boxes with lids sense of scene

    

If the gorgeous appearance of cardboard hamper boxes with lids is the carrier of the brand to attract users' attention, then the brand cardboard hamper boxes with lids packaging that gives substance is the carrier that maintains the connection between the user and the brand.

Those cardboard hamper boxes with lids packaging form of innovation, leaving unlimited space for people to imagine the cardboard hamper boxes with lids packaging design, is through the product cardboard hamper boxes with lids packaging into a certain concept and build The cardboard hamper boxes with lids packaging design is to build up a space for communication between the brand and users by integrating the product cardboard hamper boxes with lids packaging into some concept.

The 2020 Mid-Autumn Festival cardboard hamper boxes with lids, created by China Rophone Packaging and Chain Home, takes Chain Home's "linking the story of each home" as the core creation basis, and takes the family scene of each window as the miniature, showing the festive scene of the reunion of ten thousand families in a small way, rendering the Mid-Autumn Festival atmosphere of ten thousand families.

   

     

 In addition, for the overall design idea of cardboard hamper boxes with lids, China Rophone packaging developed a unique cardboard hamper boxes with lids window opening structure from the scene, with a sensual lighting design, when slowly pulling open the gift box, the lights will also light up, echoing the overall '10,000 Family Lights' cardboard hamper boxes with lids. When slowly pulling open the gift box, the light will come on, echoing the overall design theme of "all the lights" of cardboard hamper boxes with lids. A good cardboard hamper boxes with lids packaging design is closely related to the product and brand aspirations, the real cardboard hamper boxes with lids high value not only has a good-looking skin, but also worthy of the content.

   

    

3. cardboard hamper boxes with lids cultural

    

Give cardboard hamper boxes with lids special meaning, leaving more room for the user's imagination, cardboard hamper boxes with lids image of the expression to leave a deep impression on the user, and affect the user's purchase behavior is not only the cultural factors with realistic significance, those unique charm of traditional culture

    

1) Integrate culture into the genes of cardboard hamper boxes with lids to form a brand culture

     

China Rophone packaging 2019 onwards, from the consumption scene reverse, looking for the core of the brand strategy of Lidu, based on the value communication of the user scene in the middle and high-end liquor market, customized the brand twin-axis system of "culture Lidu national treasure Lidu" cardboard hamper boxes with lids for Lidu. Around "culture Lidu", and Lidu team to dig deeper The cardboard hamper boxes with lids of the core culture of Lidu with adaptability and uniqueness are created around many aspects such as historical archaeological sites ancient cellar, the Marquis of Haihang, cultural heritage of Wanshou Palace, historical figures such as Yanshu, Wang Anshi, Dong Yuan, Juran and Li Shizhen and their allusions. China Rophone packaging and Lidu launched the "Striving for Duanwu" cardboard hamper boxes with lids The cardboard hamper boxes with lids gift box, combined with the "ferry" culture of Li Du, reproduces the sincerity of summer and implies the wish of praying for the New Year. "The smoky wind welcomes the drunkenness, and the fragrance of "shore" brushes the sleeves. Dragon boats are competing at the Lijia ferry."

   

     

(2) cardboard hamper boxes with lids design as an entry point to highlight the cultural nature of the product in addition to the product connotation into the national trend, traditional cultural elements, product design as the cardboard hamper boxes with lids design entry point to give the brand fashionable way, is also an important means of highlighting the cultural nature of the product. The means. It is no coincidence that the 2021 "National Treasure Song Gift" Chinese New Year cardboard hamper boxes with lids created by China Rophone Packaging and Li Du is a gift box from culture, with "a song talking about a bountiful year, a dendro bear a thousand years. is the design theme. With the medium of Fuxiang River in Lidu Town, the visual design of the cardboard hamper boxes with lids is based on the historical and cultural background of the Song Dynasty, where the wine culture flourished, to create a cultural cardboard hamper boxes with lids package. The overall design idea of "drink a corner of water" runs through the whole situation, and cardboard hamper boxes with lids show the long history of Chinese wine culture by matching the picture with the details of the process. cardboard hamper boxes with lids through the cultural integration of the way to relieve consumers of easy visual fatigue, in addition to bringing consumers a sense of novelty experience, the unique cultural charm of the brand cardboard hamper boxes with lids packaging has become an important factor in opening up the market for the brand.

   

     

4. cardboard hamper boxes with lids sense of conflict

     

Good-looking high value cardboard hamper boxes with lids, in addition to through the cultural and sense of scene to create, in fact, cardboard hamper boxes with lids to create a sense of visual / image conflict is also a way to create a high value brand. In the face value economy, the sense of conflict means unique, unique charm and other external performance, with a sense of conflict cardboard hamper boxes with lids design is easy to attract the consumer eye, and leave a more profound impression on consumers. This year 520, naixue's tea broke its own original light luxury fashion cardboard hamper boxes with lids design, in the product cardboard hamper boxes with lids packaging design into the Q Meng art sense design, so that the original cardboard hamper boxes with lids With lids design style and this product design to produce a strong sense of conflict, leaving a more profound impression on users. At the same time, the cardboard hamper boxes with lids very conflicting sense of art design, giving the brand artistic tone and warm texture.      

The artistic design of cardboard hamper boxes with lids presents a more diversified expression, realizing a more delicate emotional communication between the brand and the user, at the same time, this charming sense of conflict cardboard hamper boxes with lids design realizes the brand's differentiation and memory in marketing 5.

   

    

5. Create cardboard hamper boxes with lids IP image

    

In addition, the use of consumers familiar with the IP to create cardboard hamper boxes with lids face value, is also to help cardboard hamper boxes with lids quickly out of the circle of the way, we are accustomed to call the cross-border joint. In addition to the strong combination to enhance the brand voice, more importantly, to renew the brand's new vitality, the formation of the brand's social currency, while generating a long-tail effect.

   

     

China Rophone packaging helped Beijing International Design Week to create the 2020 "Yihe a box" Mid-Autumn cardboard hamper boxes with lids gift box, which is a strong combination of the old-established Tao Taoju and the royal IP Summer Palace. The overall cardboard hamper boxes with lids packaging with a hundred birds as the theme of the picture, complemented by sophisticated printing cardboard hamper boxes with lids processing technology, through the hot stamping, UV and other processing technology support, making the overall picture more three-dimensional, the main image more vivid.

   

     

cardboard hamper boxes with lids face value and quality coexist, through the cross-border joint way to create a brand belongs to the more highlight of the moment, cardboard hamper boxes with lids also let the brand marketing more hierarchical and sense of quality.

In this era of value economy, the importance of product cardboard hamper boxes with lids design is clear, high value is one of the ways to build brand differentiation competition, China Rophone packaging has also been helping brands through cardboard hamper boxes with lids packaging to achieve brand differentiation. Create a unique and attractive brand culture.

  

     

Keywords: high value packaging, packaging design, China Rophone packaging, creative packaging

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