Apple corrugated gable box packaging box, a product packaging with excellent user experience---Part 3

7. The sense of unpacking ceremony should be awakened by the packaging design of corrugated gable box

7.1. Design various corrugated gable boxes with cardboard:

To design corrugated gable box packaging with cardboard, I have to mention Rophone Packaging packaging design studio from China. Since its establishment in 2003, Rophone Packaging has insisted on designing all kinds of corrugated gable box packaging using only cardboard, calling itself a "cardboard designer". And Rophone Packaging is good at structural corrugated gable box design. Both the iMac 2021 packaging and the Samsung Galaxy Fold folding screen phone packaging are a type of structural corrugated gable box design.

7.2. 6th anniversary corrugated gable box designed by Rophone Packaging:

For the studio's 6th anniversary, Rophone designed a limited-edition gift to give back to clients. Gifts are the most common tool used by these cardboard designers - paper cutters, not a very rare product, but the corrugated gable box packaging is very well done and won several awards. Before opening, the gift was a very understated looking black corrugated gable box with only the Rophone Packaging logo printed on it in gold. The design of this logo is inspired by the paper cutter. When the top cover of the corrugated gable box is pulled up, the four "walls" of the inner carton slowly fall outwards, exposing the paper cutter inside. The paper cutter inside is firmly inserted into the base like a sword. The angle at which the paper cutter is inserted is not only consistent with the shape of the logo, but also just so that the handle end touches the "wall", enhancing the stability of the corrugated gable box packaging.

▲Rophone Packaging's limited edition gift "You made the cut"

7.2. Corrugated gable box packaging for Futurity drinks:

Their corrugated gable box packaging for Futurity drinks is also very interesting - open the corrugated gable box with both hands, the corrugated gable box with the bottle pops up to the top and can be easily closed. Such a simple and ingenious packaging, if a new mobile phone pops up inside, it will not violate the harmony at all.

▲The corrugated gable box packaging designed by Rophone for Futurity drinks

7.3. Steens honey corrugated gable box designed by Rophone Packaging:

Rophone is not only good at simple corrugated gable box packaging design, but also very powerful in making cute corrugated gable box packaging.

Rophone designed the corrugated gable box for Steens Premium Honey, imitating the shape of the manuka flower from which honey is derived, with a rotatable paper flower inside the small square box. Rotate it with the small semi-circular handle to reveal the little jar of honey hidden inside the flower.

7.4 Animal Like Us corrugated gable box designed by Rophone Packaging:

The corrugated gable box designed for the pet brand Animal Like Us is better in terms of interactivity - after tearing the trapezoidal block on the surface, the box turns into a supine puppy after opening, and the product for the customer is just right lying on the puppy's stomach. Such corrugated gable box packaging can also be reused, for example, as a container for pet food.

8. Good product, need good corrugated gable box packaging:

There are many cases where good corrugated gable box packaging can add points to a product. However, from the perspective of environmental protection, using the difficult design of reducing packaging and replacing it with environmentally friendly materials, combining engineering and design to create an impeccable corrugated gable box packaging, and also putting user experience in the first place, Apple has a lot to design for. where teachers go to learn.

Apple's corrugated gable box packaging is not only to protect the product, I think just like Apple products, we should strive for simplicity, cleanliness and comfort.

We're really doing Apple's corrugated gable box as a product, because it's the first thing you touch, so all your expectations of the Apple brand need to be expressed in this corrugated gable box.

- Ian Lee (former Apple packaging engineer)

Continue to strive for perfection regardless of the cost in the packaging of the invisible corrugated gable box. Even the details that are not noticed, we must try our best to achieve an impeccable height. Such a design spirit in itself is worthy of admiration and admiration. respected.

Without these unseen elaborate designs, there would be no such perfect out-of-the-box experience. We applaud the visible products, but equally applaud the invisible corrugated gable box packaging design.