Apple corrugated gable box packaging box, a product packaging with a good user experience --- part 2

     

6. Corrugated gable box packaging that makes the product look cooler is a good design

      

6.1. Very cool corrugated gable box design:

      

It is precisely because the corrugated gable box packaging project of large products is so difficult, after finally solving the engineering problems, few brands are willing to do some painstaking design on the appearance of the corrugated gable box. But Apple is different, the engineering problem needs to be solved to a high standard, and the corrugated gable box design needs to be very cool. And the key to this cool is to make the product look cooler, even if the corrugated gable box packaging goes unnoticed, it is also a successful corrugated gable box design.

      

     

I don't think it's normal to not pay attention, because we design these things, not for you to pay special attention. When the corrugated gable box packaging team is happy, everyone looks forward to opening an Apple product. - Ian Lee (former Apple packaging engineer)

   

     

6.2. A new way to open corrugated gable box:

     

The packaging design team still delivered a surprising answer in the iMac's new corrugated gable box packaging - a new way to open the corrugated gable box. After opening the bottom cover of the box, there are two obvious gray circular arrow signs on the very clean white cardboard. Follow the direction of the arrow, and at the same time use light force with both hands, the cardboard on all sides is spread out, and the iMac with the word hello written on it comes out of this corrugated gable box. No need to break with your fingers, no need to pick with your fingernails, you can easily take out the iMac. In such an easy out-of-the-box experience, the iMac also seems to have become more "light".

    

 

▲How to open the iMac 2021 corrugated gable box

     

6.3. The Samsung Galaxy Fold has a similar corrugated gable box design:

   

The opening of this corrugated gable box package has a similar corrugated gable box design as early as 2019 when Samsung first launched the Galaxy Fold folding screen phone. Open the top lid of the corrugated gable box like opening a double door wardrobe and a corrugated gable box containing the product pops up. However, from the corrugated gable box box to the mobile phone, it is necessary to take off the three-layer packaging, and also have to remove a lot of small things. No matter how full the expectation is, it will inevitably subside a lot in this complex unboxing experience.

   

    

6.4. The corrugated gable box of Samsung S20 is too cumbersome:

    

Last year, Ian found the corrugated gable box of the Samsung S20 and compared it with the corrugated gable box of the iPhone. After unpacking the corrugated gable box of Samsung S20, he said: "The packaging is too much, it is not simple at all. And after you pick up the phone, there are too many steps to do. , you can't see all the products in it at the first time."

   

    

6.5. Strictly controlled packaging design of apple corrugated gable box:

      

The corrugated gable box packaging is not just a box, a piece of paper, a layer of film, these fine objects, but the process between when you look at it, disassemble it and see the product, including visual, auditory, tactile , All-round experience of smell. In the packaging design process of Apple's corrugated gable box, even the taste of materials must be strictly controlled. Even the small arrows on the corrugated gable box packaging are carefully designed regardless of the angle, arc, and color. The adhesive strip to be torn according to the small arrow mark is also designed from the sound of tearing, the way of tearing, and the feeling of tearing. There is also a fiber tape on the back of the tape to ensure that it can be torn to the end and will never be interrupted in the middle of the "cool" feeling.

    

     

Because if you are interrupted in the middle, you will not be happy in that mood.

- Ian Lee (former Apple packaging engineer)

     

6.6. Make every detail of the iMac 2021 corrugated gable box:

      

In the unboxing video, Ian borrowed a blue iMac, so a blue iMac with no color difference compared to the real thing was printed on the outside of the corrugated gable box, and even the handle on the corrugated gable box was made Light blue - It gives people a sense of comfort that Apple has done well in every detail that can be imagined, and Apple has done a good job in detail that has not been thought of.

    

 

▲iMac 2021 corrugated gable box

     

The handle originally made of black plastic has been replaced with paper this time, and it has also been designed with an engineering angle. After pulling it up, it can quickly bounce back to its original shape.

    

 

▲The handle on the iMac corrugated gable box

    

 

▲The internal structure of the handle of the iMac corrugated gable box

    

The packaging details of these corrugated gable boxes may seem unimportant and will not be over-attended, but it is this invisible design that allows customers to pay more attention to the product itself.