10 classic zongzi pink gift box packaging designs, each of which is worth learning!

      

As consumers' pursuit of quality of life is getting higher and higher, the design of pink gift box by major brands is also constantly sublimating, and the trendy and interesting pink gift box stands out among many product packaging.

This year's Dragon Boat Festival is approaching, and it is also a time when major brands compete in packaging design. At present, a very aesthetic design is increasingly becoming an important way for brands to let their products out of the circle.

This is especially true in the tea industry. We have noticed that Lele Tea has used its usual bold design techniques to launch a unique "zongtou opera" Zongzi pink gift box for the Dragon Boat Festival.

The Dragon Boat Festival is coming soon, and now there are many different styles of Dragon Boat pink gift box packaging designs on the market. Today, I will share with you a set of packaging designs for the Dragon Boat Festival, with classic fruit green as the main color. With the style of the illustrations, it is the preferred choice for gifts! All kinds of zongzi pink gift box packaging is coming

mouthwatering

The following craftsmen will share

10 Fun Zongzi Pink Gift Box Packaging

See if there is a pink gift box you like!

1. HEYTEA "Dumpling Factory" pink gift box

           

The Dragon Boat Festival pink gift box launched by HEYTEA this time is named "HeyTea Rice Dumpling Factory".

Not too much color, not too much decoration, simple and plain dark gray wrapping cloth with retro elements of the logo seal. The propaganda posters are all gray-green pixels, as well as the red-edged enamel plates and red thermal insulation pots from the memories of the previous generation.

    

 

       

2. BESTORE "has a story" pink gift box

       

BESTORE has created two styles of pink gift boxes this year, "Dragon Boat Festival with Chu Li" and "Chu Xiangyin" Dragon Boat Rice Dumplings, which are combined with "national tide" and designed around the perspective of high-end pink gift boxes and cultural heritage.

The packaging of the Dragon Boat Festival Bawei Chuli is inspired by the ancient Chinese imperial meal box. The large square pink gift box is packed with layers of small pink gift boxes.

Each type of zongzi with different flavors is expressed with the symbolic structure and abstract graphics of the corresponding ingredients. The same symbolic zong leaves are arranged as shading, showing the aesthetics of minimalism.

   

      

3. The packaging of Chu Xiangyin pink gift box:

      

The packaging of Chu Xiangyin pink gift box is less dignified and more lively. Use a lively and jumping dragon boat racing illustration to describe the ceremonial dragon boat scene. What conveys the inheritance of the Dragon Boat Festival is not only a story, but also a kind of inheritance.

   

 

    

4. The gourmet's "zongzi" advocates pink gift box:

      

Foodie Mr. Cai Lan posted a lychee rice dumpling pink gift box on his Weibo, which was launched by Cai Lan Hong Kong-style dim sum specialty store. Fruits are so expensive this year, this pink gift box is full of sincerity.

The outer packaging is not decorated too much, only a few simple lines are used to divide the area, and the color is yellow and white. The cartoon lychee graphic and the word Cai Lan in hard pen calligraphy in the upper right corner combine the modern minimalist style with the traditional culture, presenting the atmosphere of cultural heritage as a whole.

Individual packaging inside, decorated with illustrator images of different flavors. The small tea box at the bottom is also designed around the lychee element, and the layers are unique.

    

 

    

5. Nai Xue's hand-painted illustration style pink gift box:

      

Nai Xue has launched two pink gift boxes, "Xin Li" and "Jin Li".

"Xin Li" uses light green hand-painted zong leaves as the main visual presentation, with a fresh and elegant style. It adopts a wooden pull-out box body, and the outside is equipped with a wrapping cloth with zong leaf elements. The distinct layers create the feeling of opening a gift.

    

    

6. "Jinli" pink gift box packaging

     

The pink gift box packaging of "Jinli" is also based on hand-painted rice dumplings. In addition to zongzi, there are also light green tea packaging, creating a life picture of zongzi and a cup of good tea, and narrowing the relationship between zongzi and the brand.

   

 

    

7. Three Squirrels "Black Fan Lively" pink gift box:

       

This year's three squirrels pink gift box has a special style, featuring "black powder CP".

What's different from previous years is that this year is not just the traditional sticky rice dumplings, but the snow skin dumplings with black sea salt cheese + pink sweet cherry blossoms. The packaging is designed according to taste. The brand image of the three squirrels is matched with the picture of the lion dance. The theme is clear at a glance.

    

    

8. The Forbidden City "Ice Cellar is Coming" pink gift box:

      

The exquisite Dragon Boat Festival pink gift box launched by Forbidden City Foods - Zhen's will - the "Ice Cellar is Coming" series of jade banquet Bazhen dumplings, while enjoying the delicious dumplings carefully crafted by a generation of "zongzi" masters, it is even more beautiful. The bursting pink gift box packaging allows you to experience the beauty of traditional court culture.

    

 

     

Its design is inspired by the cultural relics in the Palace Museum, "the imperial enamel refrigerator made by Qianlong emperor", which is a refrigeration tool used by the Qing court. Chic.

The texture and visual experience of metal enamel are restored to the greatest extent with paper materials, and colorful visual effects will be formed under different angles of light sources, giving people the greatest visual impact.

   

 

     

9. Baicao Flavor X Summer Palace pink gift box:

       

In addition to the zongzi from the Forbidden City, the Summer Palace also cooperated with Baicao Wei to launch the Dragon Boat Festival zongzi pink gift box: the Dragon Boat Festival pink gift box for the Duanyang Festival.

    

 

    

The outer box is painted with an auspicious dragon with a painted gold border. The four dark green circles set off the golden calligraphy word Dragon Royal Ceremony. The background is in the form of a new Chinese painting to draw a panoramic view of the lotus pond in the Summer Palace. The lotus leaves and rice dumplings are alternately presented in the painting. , the retro green, and the bright orange-red are cleverly matched, which makes people feel very comfortable visually.

    

 

    

The inner box of the zongzi is the "Six Interests of the Royal Dragon Boat Festival", dancing sleeves and rowing boats, visiting the garden to taste early adopters, watching the lake, watching games at auspicious times, praying for good health, eating and enjoying flowers, all put together is the panoramic national style illustration of the Summer Palace.

    

"Zongzi" traverses the world

   

Different from the traditional national style pink gift box packaging, this one is more inclined to the trendy modern style, with the main visual design of ginger tones, and the popular in-screen label stickers in the center, presenting a warm and bright visual enjoyment.

    

 Cat's Eye Culture

    

Fresh and warm, my heart will melt~

    

 

     

10. Momo pink gift box:

       

The illustration box is very beautiful and exciting~

    

    

The above zongzi pink gift box packaging breaks through the traditional style design to a certain extent and uses the current popular elements

Redefine the festive atmosphere of the Dragon Boat Festival

Such fun packaging

On the one hand, it expresses that the brand keeps up with the trend of the times and hopes to use creative rice dumpling packaging in a way that young consumer groups like.

To express our sincere heart to the traditional festival of the Dragon Boat Festival, on the other hand

In the context of the continuous improvement of public aesthetic needs

Businesses need to ensure the quality of dumplings at the same time

Also try to "introduce the old and bring forth the new" on the packaging so that it is easier to stand out in the homogeneous market!