"Lazy economy" innovative box for gift packing design appreciation

1. from efficiency lazy to quality lazy, lazy box for gift packing economy upgrade.

Once, the "lazy box for gift packing" more performance for people simply to catch up and choose to eat noodles "efficiency lazy", now, "box for gift packing is more performance for better enjoyment of life "quality lazy".

Prepared dishes, quick cooking, smart products and other both "lazy" and "quality" products are rapidly developing, covering all aspects of life, such as food, drink, play, fun, box for gift packing to meet the needs of people Box for gift packing to meet the needs of people "lazy in the end", and become the choice of many consumers. 

Taobao box for gift packing in the "lazy person consumption classification" lazy people are divided into four categories, respectively, bending disorder patients box for gift packing (depending on bending as the enemy, good at using lazy man artifacts to avoid bending to tie shoelaces and other actions of the crowd), lying creatures box for gift packing (with the help of the lazy man gods to achieve lying can also have a colorful life of the crowd), household chores command experts box for gift packing (good at commanding the sweeping robot, smart speakers and other intelligent home appliances to solve the problem of household chores), do not cook box for gift packing (through a variety of ways to reduce the meal preparation time of the Lazy people group, can not cook firmly do not do).  

The report shows that according to Taobao box for gift packing "lazy consumption classification", the post-00s can almost be called "all-round lazy box for gift packing", each category has nearly 90% of the post-00s The post-60s and post-70s have the highest number of bending disorder patients because of age and physical factors, accounting for 91.8% and 76.8% respectively.

From the consumer upgrade and the pursuit of efficient life box for gift packing development trend, people "become lazy" has become an irreversible trend. Through box for gift packing data can also be seen, the pursuit of convenience, quality box for gift packing is no longer only the exclusive Z generation of young people, "lazy" user groups are also to the post-90s, post-80s and even post-70s and post-60s.

2. quality lazy wave drive lazy people box for gift packing consumption new track.

People can be lazy, but the brand and box for gift packing can not. In other words, just because people are lazy enough to create a large number of brands and box for gift packing. the so-called, lazy people are good at fake things, and brands are good at fake people. In the box for gift packing wave, some daily consumption box for gift packing has also become a new track for brands.

The report shows that in all daily life box for gift packing consumption, cooking has become the first echelon of the national "lazy", takeaway and pre-prepared dishes / quick cooking to 37.4% and 37.2% respectively, flying into thousands of people's homes, followed by smart products box for gift packing and fast food. 

In recent years, "self-heating food" has become widely popular among consumers by virtue of its fast food and convenient attributes. The "quality lazy" consumer segment.

The dividend effect of the restaurant industry in the development of the lazy economy, but also boosted box for gift packing industry brands and upstream and downstream industrial upgrading, whether self-heating hot pot or pre-prepared dishes are the inevitable product of the lazy economy. The development of brand segmentation products and the upgrade of the consumer box for gift packing structure, is also making the lazy economy towards a more advanced "quality lazy life". The ultimate goal of quality lazy life is not to let laziness breed, but through box for gift packing product innovation and upgrading, freeing consumers, improve the quality of life and consumer experience.