【Design】How can you miss the kraft chocolate box packaging with such an ingenious structure?

     

1. Unique and creative spherical kraft chocolate box packaging:

      

In order to improve consumers' experience and promote chocolate sales, the author's team designed a unique and creative spherical kraft chocolate box packaging, which won the first prize in the first "Huiyuan Printing Cup" Tianjin University of Science and Technology Innovative Packaging Design Competition. . Below, the author will share with you the innovation of this kraft chocolate box packaging from 5 different angles.

   

     

2. Unique and creative spherical kraft chocolate box packaging structure design

    

The spherical kraft chocolate box packaging structure consists of 3 parts (as shown in Figure 1), including 2 outer packaging boxes and 1 inner lining. The two outer packaging boxes adopt the kraft chocolate box structure. The length of the outer kraft chocolate box 1 is the same as that of the entire kraft chocolate box. The front of the kraft chocolate box is designed with a window, and the window is marked with a tearing and punching line. , which is convenient for consumers to open; while the length of the outer kraft chocolate box 2 is slightly shorter, which is convenient for insertion. The inner lining is designed with 2 long flaps, which are pasted with double-sided adhesive stickers, which are used to bond the flap of the outer kraft chocolate box.

      

 

Figure 1 Spherical kraft chocolate box packaging structure diagram

        

It is worth mentioning that these three parts are simple in structure and can all realize mechanized production. This makes this spherical kraft chocolate box packaging move towards productization while realizing form innovation, which is convenient for production and processing, and is more likely to be applied to actual production. The surprising effect achieved through simple structural innovation is also a major feature of the design of this kraft chocolate box.

      

3. Unique and creative spherical kraft chocolate box packaging and decoration design

      

In terms of the decoration design of the kraft chocolate box, Ferrero's "golden classic golden romantic" decoration pattern is adopted, which is simple and generous. The kraft chocolate box uses ribbons to express the silky taste of chocolate, and flowers to express the sweet taste of chocolate, and the layout design is elegant, concise, Generous. The packaging effect of spherical kraft chocolate box is shown in Figure 2.

    

 

     

Figure 2 Packaging renderings of spherical kraft chocolate box

      

4. Unique and creative spherical kraft chocolate box packaging and shipping method

      

For the convenience of transportation, we glue the outer kraft chocolate box 2 and the inner lining, that is, a long flap of the inner lining is glued to the flap of the outer kraft chocolate box 2, no need to glue other places, and then together with the outer kraft chocolate box 1, The kraft chocolate boxes are bundled and stacked in 2 parts, and the kraft chocolate boxes are transported to the chocolatier in flat form. Since the kraft chocolate box is flat, it is very convenient to transport. Compared with rigid plastic boxes and metal boxes, it can save transportation space and reduce transportation costs.

    

      

5. Unique and creative spherical kraft chocolate box packaging and assembly method

     

First, glue the outer kraft chocolate box 2 and the inner lining together to form, then put the spherical chocolate on the inner lining, then glue the outer kraft chocolate box 1 to form, and glue the inner lining with the outer kraft chocolate The double-sided adhesive sticker on the long lapel of the box is torn off and pushed into the outer kraft chocolate box 2, and the whole assembly process is completed.

   

    

Since the height of the long flap is the same as the height of the flap, the long flap will be pushed to the fixed position of the outer kraft chocolate box 2 flap. After testing, the long flap and flap are firmly bonded, this method is feasible of. The whole assembly process is simple, convenient for manual operation, and can save manpower and time.

   

    

6. Unique and creative spherical kraft chocolate box packaging experience

     

Different from the opening method of most chocolate packaging on the market, the opening method of this kraft chocolate box is push-pull, that is, when the packaging is opened, the chocolate will float on the kraft chocolate box; It sinks into the kraft chocolate box. The push-pull opening method not only enhances the interaction between consumers and the product, but also gives the packaging a unique shape and structure. More importantly, the window on the surface of the kraft chocolate box also has anti-theft function, because the height of the packaging lining is exactly the height of the chocolate exposed outside the inner lining, that is, the height of the chocolate when the packaging is pushed up. The height is the same as the kraft chocolate box, so the kraft chocolate box cannot be pulled before the window is torn open, which has a good anti-theft effect.

   

     

As a result, it also brings a different user experience to consumers. As shown in Figure 3, tear open the window according to the tearing and punching line on the opening window, and the words "Pull more exciting" will appear. Gently pull the kraft chocolate box according to the prompt, and the chocolate will slowly emerge in front of your eyes. The feeling of "the rising moon on the sea".

    

 

Figure 3 The opening process of spherical kraft chocolate box packaging

     

7. Kraft chocolate box suitable for both normal packaging and gift packaging

   

This kraft chocolate box is very suitable as a regular packaging for chocolates or gift packaging. If it is used as ordinary packaging, consumers can feel the wonderful experience brought by the small action of pushing and pulling when opening the kraft chocolate box, and the opened shape makes the chocolate more convenient to share with friends; if it is packaged as a gift, received The gift-giving party will be able to appreciate the unexpected surprises at the moment of opening the kraft chocolate box and sigh at the ingenious structure.